[https://www.vendbridge.com/post/the-jobs-to-be-done-hierarchy] - 2026-02-03 13:12:37 - public:weinreich

behavior_change, design, how_to, research - 4 | id:1538217 -

obs-to-be-done is a great concept for innovators, helping to take the customer perspective and discovering customer insights for innovation and growth strategies. When applying JTBD in practice, however, innovators often get lost. The Job Hierarchy, developed by Vendbridgeand applied in dozens of JTBD projects, can help to maintain orientation and focus, and thereby to exploit the full potential of this powerful concept. Die Job Hierarchie As the word hierarchy implies, we use it to think JTBD in three different levels: The Bigger Why The Deeper Why The Lower How

[https://www.vendbridge.com/post/scope-an-innovation-project-from-the-customer-s-perspective-the-jobs-to-be-done-hierarchy-2-0] - 2026-02-03 13:10:23 - public:weinreich

design, how_to, research - 3 | id:1538216 -

[https://osf.io/preprints/psyarxiv/nykr8_v1] - 2026-02-03 05:33:52 - public:weinreich

behavior_change, design, how_to, management - 4 | id:1538215 -

Intervention Mapping is the most comprehensive approach to systematic behavior change (O'Cathain et al., 2019). For this reason, applying Intervention Mapping can been daunting. In this paper, I discuss the mistakes I made when applying the various iterative steps of Intervention Mapping in the design, implementation, and evaluation of an intervention aiming to reduce HIV stigma in health care settings in the Netherlands.

[https://journals.sagepub.com/doi/epub/10.1177/15245004251334598] - 2026-02-02 15:09:39 - public:weinreich

behavior_change, me, social_marketing, strategy - 4 | id:1538214 -

[https://www.youtube.com/watch?v=jrys4Y8naW0] - 2026-02-02 13:33:34 - public:mzimmerm

berberine, cancer, health, supplement - 4 | id:1538213 -