It is an interesting exercise to think about what a business, or organisation, actually does. Interesting in the sense that it can reframe how to think strategically about what to communicate, and, as a bonus, unlock a portfolio of extensions.

Cleo Cremation specializes in affordable, direct cremation services, designed to provide comfort and dignity to families during difficult times. With compassionate support and comprehensive handling of every detail, we work to make the process as gentle and straightforward as possible. We are dedicated to serving each family with care and respect, bringing peace of mind when it’s needed most. Cleo Cremation is here to honor your loved one’s memory with a service that reflects your wishes, allowing you to focus on what truly matters.

Business orientation: sales, marketing (communications), product, competitors, market research. The author claims the market research orientation is best.

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