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All the Facebook Ad Targeting Options You Should Know
How Effective are Ads On Social Media? - GlobalWebIndex
Outdoor advertising doesn't work - Jessica M.H. Smith
The Evergreen Guide to Facebook Ads Strategy - 2019 & Beyond. | Falcon.io
Conversation my arse — Asbury & Asbury
Andrex has become a great case study in modern marketing, because it represents the logical outcome of two dominant trends: the mission escalation trend and the conversation trend. Both are waves of brand thinking that have swept all before them in recent years, and it’s not exactly Andrex’s fault that they have been caught up in it. It’s just that the nature of their business means stretching both trends to breaking point. First, there’s the mission escalation trend. This is the homeopathy of marketing. It involves taking the functional purpose of any given product, diluting it to a slightly more abstract level, then diluting it again and repeating the process until you reach a level of abstraction so remote that any sense of specific purpose has been lost entirely. So if your product is a bar of chocolate, it’s not about giving people something chocolatey to eat, it’s about giving them a tasty treat. And it’s not about giving them a tasty treat, it’s about giving them a treat in a wider sense. And it’s not about the treat as such, but the enjoyment you get from that treat. And it’s not about the physical enjoyment, but the emotional enjoyment. And it’s not about the emotional enjoyment, but joy itself. And it’s not about experiencing joy, it’s about believing in joy. And now your brand purpose is more closely aligned to Buddhism than it is to chocolate.
This Is The Truth About Advertising Blog Readers
It is now over 50 years since I read the famous conversation between Max Hart of Hart, Shaffner and Marx and his ad agent, Hart said he would never read long copy. His agent said, "I'll just give you the headline of a full page all-copy ad. You would read every word." "What is it?" asked Hart. "This is the truth about Max Hart," his agent replied. It reminded me of one of my favourite quotes, from Howard Gossage: "People read what interests them, sometimes it's an ad".
The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine
Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.
Social Advertising Isn't Really Driving Conversions - eMarketer
An August 2017 survey from CivicScience, a next-generation consumer and media analytics company, found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.
Tech Blogs List: Tech journalists, guests blogs & influencers!
Bring your startup launch the boost it deserves with the proper PR. Qlearly brings you a curated database of 3850+ tech journalists, guests blogs and influencers
Tech Blogs List: Tech journalists, guests blogs & influencers!
Bring your startup launch the boost it deserves with the proper PR. Qlearly brings you a curated database of 3850+ tech journalists, guests blogs and influencers
Why Sexy Ads Don't Make Money
Anti-jihadist Ramadan ad goes viral | Live Updates | The Times of Israel
Seth's Blog: The two vocabularies (because there are two audiences)
The Anatomy of a Perfect App Install Ad - Apptamin
Best Practices for Dark Testing on Facebook | The Daily | L2
For review, “dark testing” is A/B testing on Facebook conducted by 1) building multiple variations of a single post by adjusting the message, thumbnail, image, etc., 2) serving these variations to different, similar audiences, and 3) measuring performance and designating a “winner.”
How to Split Test Facebook Posts and Facebook Ads : Social Media Examiner
JMIR-Web-Based Antismoking Advertising to Promote Smoking Cessation: A Randomized Controlled Trial | Yom-Tov | Journal of Medical Internet Research
Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love? | Adweek
7 Steps to Buying Facebook Mobile App Install Ads That Get Downloads
These Are the Most Hilariously Unfortunate Ad Placements Ever | 22 Words
Netflix Knows Which Pictures You'll Click On--And Why | Fast Company | Business + Innovation
In Video Advertising, Is Longer Stronger?
How long does it take to change someone's mind about your brand in a video ad? Should you rush to tell your story to avoid getting tuned out, or should you embrace a longer format to build a more captivating story? Google partnered with Mondelez International to find out. In fact, television ad research has established that 15-second TV ads are roughly 75% as effective as 30-second spots.1 And they're half the cost. This media pressure can lead brands to feel like everything needs to be faster, faster, faster. But, as this experiment showed, making ads shorter doesn't get them more attention—it may get them even less. With a great story, brands can take the time to create a connection and change a mind.
Deadpool Delivers a Testicular Cancer PSA Encouraging Self-Examinations of the Man Berries a.k.a. Smooth Criminals
Teachlr.com | Publicidad, Imagen y Concepto
How the Mad Men lost the plot - FT.com
What if you were to invent a way of getting light buyers to recall your brand just as they are about to choose? Ideally, it would reach millions of people who aren’t particularly thinking about your product. You’d want them to see the same thing at around the same time, so that they can talk to each other about what they’ve seen, reinforcing each other’s memories of it. You would need to sneak up on them, since they have near-zero interest in hearing from you, indeed don’t want to. You’d need a form of content requiring negligible mental effort to process: one which comes in bite-sized chunks, but which is still capable of moving and delighting. It turns out there is an app for that: the TV ad.
If We All Hate Ads So Much … Why Do They Still Exist? — ReadThink (by HubSpot) — Medium
Study: Brands That Message More, Sell More | Newscred Blog
Video: WeHo's Drought PSA Is A Scorching 'Game Of Thrones' Parody: LAist
This Thought-Provoking Video Shows What The World Would be like if nobody smoked | ClickHole
Infographic: Ad Image Sizes for Five Social Networks | SocialTimes
Pranking My Roommate With Eerily Targeted Facebook Ads
7 Vintage Ads That Would Be Banned Today Onemorepost
Dog Chases Owner’s Ambulance After Suffering A Stroke - Daily Megabyte
10 Ways to Piss Off David Ogilvy (Free Poster) - Copyblogger
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
'Got Milk?' Creator Jeff Goodby Looks Back on the Campaign's 20th Anniversary | Adweek
Osocio - The best of non-profit advertising and marketing
Someone Edited Together The Ultimate PSA And It’s... | ClickHole
Find Your Copy with Amazon Review Mining
These Funny Signs Will Brighten Your Day
20 Websites To Sell Your EBook
DoSomething.org Staff Blog – This Domestic Violence Super Bowl Ad Is Powerful. It’s Also a Failure.
The Psychology Behind The "Like A Girl" And Nationwide Super Bowl Ads
"What many viewers are looking for today is a more inspirational, aspirational message," she says. "Don't tell me what I need to worry about. I already know that."