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paper.pdf (Objeto application/pdf)
2007V4N2_F6.pdf (Objeto application/pdf)
Wireless Technology for Social Change: Trends in NGO Mobile Use (pdf)
Report from MobileActive.org
Apostila.pdf (Objeto application/pdf)
CTDIA_TS2_A2.pdf (Objeto application/pdf)
SERIES TEMPORAIS DETECCAO DE NOVIDADES, INTERVALOS ROBUSTOS, REDES NEURAIS
Wavelets for kids! kidsA.pdf (Objeto application/pdf)
Origen de nombres de Marcas.pdf (application/pdf Object)
Camino Article
spring-forward-2006-web-frameworks.pdf (application/pdf Objeto)
tipping00relevance.pdf (Objeto application/pdf)
Cartilha do CREA (PDF)
CURSO DE MATLAB (.PDF)
cmbp ppt
cmbp cheat sheet
Understanding Consumers' Health Information Preferences: Development and Validation of a Brief Screening Instrument (pdf)
Free article from J. of Health Communication that identifies four segments of the adult popn with regard to health information preferences based on their degree of engagement in health enhancement, and degree of independence in health decision making.
Micropower Broadcasting
Current Awareness Discovery Tools.pdf (application/pdf Object)
dl44k145g5scuy453044gqbu11072006194758.pdf (application/pdf Object)
Happy Planet Index
guide.pdf (Objeto application/pdf)
SVM.pdf (Objeto application/pdf)
How Social Cause Marketing Affects Consumer Perceptions (pdf)
Using affinity social-cause marketing techniques -- as opposed to sports/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. (via WOM Research newslette
deadlock_en_tcm17-7251.pdf (application/pdf Object)
ORACLE Server Architecture.pdf (application/pdf Object)
FCE-LE116.pdf (application/pdf Object)
evbasestartup.pdf (application/pdf Object)
Research into UK enterprise rates
Social Media: Blogs, COGs, Wikis and Social Marketing (pdf)
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
A Room With a Viewpoint: How to Create an Online Press Center (pdf)
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.
Over Here: 10 Tips on Getting US Media Coverage on Global Issues (pdf)
Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.
apollo.pdf (Objeto application/pdf)
Social Marketing Benchmark Criteria (pdf)
Points to help you make sure your social marketing program is taking appropriate issues into account
fortress0618.pdf (Objeto application/pdf)
Media Advocacy Workbook (pdf)
From the Health Communication Unit, University of Toronto
Developing your messages: it’s a risky business (pdf)
Supplement to Issue on Risk Communication from University of Toronto
Special Issue on Risk Communication (pdf)
from the Health Communication Unit at University of Toronto
Media Advocacy Manual (pdf)
Functional Requirements and Use Cases.pdf (Objeto application/pdf)
NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)
UCLA Health and Media Research Group
Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease (pdf)
issue brief from Grantmakers in Health
Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW
GUIDE TO SOCIAL MARKETING FOR YOUTH (pdf)
from Young Entrepreneurs at Haas (YEAH)
SOCIAL MARKETING HANDBOOK (pdf)
how to create a social norms campaign from State University of New York at New Paltz
Demographic Market Research/Social Marketing in Prevention (pdf)
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.
"Best of Breed" (pdf)
Excellent article by Philip Kotler and Nancy Lee in the Stanford Social Innovation Review on corporate social marketing.
PDF file
The results of a survey of 139 researchers on the future of nanobiotech.