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Using Storytelling for Market Research
[https://www.linkedin.com/pulse/using-storytelling-market-research-antonio-nunez-lopez] - - public:weinreich
Minimum Viable Ethnography — Research Things — Medium
[https://medium.com/research-things/minimum-viable-ethnography-a047e9358df0#.q8jo3h3s2] - - public:weinreich
Concept Testing: The Most Important Step for Social Marketing Research - On Social Marketing and Social Change
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2015/07/concept-testing-the-most-important-step-for-social-marketing-research.html] - - public:weinreich
7 Essential Projective Techniques in Marketing Research
Window of Opportunity Qualitative Research Field Staff Toolkit (pdf)
[http://nutritionatthecenter.care2share.wikispaces.net/file/view/Window+Formative+Research+Toolkit+for+Field+Staff.pdf] - - public:weinreich
How to Conduct Qualitative Formative Research | The Health COMpass
[http://www.thehealthcompass.org/how-to-guides/how-conduct-qualitative-formative-research] - - public:weinreich
How to Conduct a Pretest | The Health COMpass
How To Use The Cartesian Questions, Plus *New* Tool! - The Launchpad - The Coaching Tools Company Blog
[http://www.thecoachingtoolscompany.com/cartesian-questions-tool-and-how-to-use/] - - public:weinreich
Service Design Toolkit – Downloads
How to do Customer Interviews
Doing “Pocket Research” to Learn About Your Users’ Lives — UX Immersion Mobile 2015 — April 13–15, 2015 — Salt Lake City, UT
Anthropology and Ebola Communication | Ebola Communication Network
Interviewing Users - Steve Portigal
[http://rosenfeldmedia.com/books/interviewing-users/] - - public:weinreich
Resources, templates (eg, screener, interview guide, debriefing worksheets), videos/interviews, excepts from book
Twitter Content Analysis Framework: Classification and Coding
[http://www.slideshare.net/stephendann/anzmac2014-twitter-content-analysis-framework-classification-and-coding-of-twitter-content?ref=https://twitter.com/i/cards/tfw/v1/539302850900144128?cardname=player&autoplay=true] - - public:weinreich
Stanford d.School Design Thinking Learning Experiences
Market Research Interviewing Techniques: Asking Why - YouTube
Conducting a Focus Group - YouTube
[https://www.youtube.com/watch?v=Auf9pkuCc8k] - - public:weinreich
5 min tutorial video that gives you an example of good and bad Focus Group
Get More From User Research
Focus Group Best Practices Series - Fors Marsh
To Reinvent Health Care, Let’s Get Personal | Healthagen
[http://www.healthagen.com/blog/reinvent-health-care-let%E2%80%99s-get-personal?utm_content=bufferfde24&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - - public:weinreich
Never Ask What They Want — 3 Better Questions to Ask in User Interviews — User Research — Medium
[https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e] - - public:weinreich
» Customer Development Interviews How-to: What You Should Be Learning
[http://www.cindyalvarez.com/communication/customer-development-interviews-how-to-what-you-should-be-learning] - - public:weinreich
Narrative Innovations Summer School
Got Surveys? Recommendations from the Trenches - Occam's Razor by Avinash Kaushik
[http://www.kaushik.net/avinash/got-surveys-recommendations-from-the-trenches/] - - public:weinreich
To Understand Consumer Data, Think Like an Anthropologist - Susan Fournier , and Bob Rietveld - Harvard Business Review
[http://blogs.hbr.org/2013/11/to-understand-consumer-data-think-like-an-anthropologist/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&cm_ite=DailyAlert-112513+%281%29&cm_lm=sp%3Adan.hutson%40thebegroup.org&cm_ven=] - - public:weinreich
UX Tools | UX Mastery
Coca-Cola Liquid Content Development and Market Research
Why focus groups will kill your brand | A Hundred Monkeys
Smartphone ethnography apps
Collaging for Health - CommunicateHealth | CommunicateHealth
OBSSR e-Source - Behavioral & Social Sciences Research Methodology guide
How social media is making polling obsolete — Cloud Computing News
Metrics for Building, Scaling and Funding Social Movements
[http://www.bethkanter.org/movement-metrics/] - - public:weinreich
Report: http://dornsife.usc.edu/pere/documents/transactions_transformations_translations_web.pdf
Laddering: A Research Interview Technique for Uncovering Core Values :: UXmatters
[http://www.uxmatters.com/mt/archives/2009/07/laddering-a-research-interview-technique-for-uncovering-core-values.php] - - public:weinreich
Focus Groups are dead. Or they should be!
[http://cesarmalacon.blogspot.com/2011/03/focus-groups-are-dead-or-they-should-be.html?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+CesarMalacon+%28Cesar+Malacon%29&utm_content=Twitter] - - public:weinreich
Got Pictures? A Projective Technique for Qualitative Research
[http://www.suite101.com/content/got-pictures--a-projective-technique-for-qualitative-research-a314271] - - public:weinreich
How to Use a Focus Group for Brand Names: The Catchword Video | catchword
[http://catchwordbranding.com/catchthis/brand-naming/how-to-use-a-focus-group-for-brand-names-the-catchword-video/] - - public:weinreich
Netnography - Insights2.0 derived from Online-Communities
[http://www.slideshare.net/netnoblography/netnography-insights20-derived-from-onlinecommunities] - - public:weinreich
NETNOGRAPHY vs. Web Monitoring = “Qual. VS Quant. ?”
Ethnography in Industry: Objectives? | UX Magazine
Ethnography in Industry: Methods overview | UX Magazine
Myths Over Miami - Page 1 - News - Miami - Miami New Times
Using social media in qualitative research (pdf)
[http://www.mra-net.org/rq/documents/SocialMediaResearchQualCaseStudySeptember2010.pdf] - - public:weinreich
Finding good ideas at the nexus of computers and sociology - EQuad News
Stuff I use: How to record and transcribe interviews quickly with cheap or free software — Jessica Suarez » Blog
[http://www.jessicasuarez.com/blog/2009/08/11/stuff-i-use-skype-audacity-ecamm-call-recorder/] - - public:weinreich
How to… do “qual” research - The Marketer magazine
Obesity-related Social Marketing Resources | DNPAO | CDC
Nonprofit Storytelling Resources I’ve Found Online
[http://www.nonprofitmarketingguide.com/blog/2008/02/22/nonprofit-storytelling-resources-ive-found-online/] - - public:weinreich
from Nonprofit Communications
ChangeThis :: Know the Codes: Why We Act, Buy, and Love as We Do
[http://www.changethis.com/24.KnowTheCodes] - - public:weinreich
Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.
Prevention Communication Research Database
[http://www.health.gov/communication/default.asp] - - public:weinreich
A searchable collection of audience research conducted or sponsored by HHS agencies.