nutrition/physical activity social marketing training

American Journal of Preventive Medicine series of articles on the campaign

The results of a clinical study into exergaming using Dance Dance Revolution indicate that regular use of the game "improves arterial function in overweight children".

Teenage girls who frequently read magazine articles about dieting were more likely five years later to practice extreme weight-loss measures such as vomiting than girls who never read such articles.

Examples of the social marketing process in action from the CDC's Division of Nutrition and Physical Activity

A wealth of research findings on effective messages and approaches to increasing physical activity among youth.

Designing neighborhoods to prevent obesity

An example of the importance of taking environmental factors into account when designing social marketing programs

campaign to promote physical activity