8 Principles of Social Media ROI | Beth’s Blog

[http://www.bethkanter.org/wwt-ro/] - 2014-10-06 05:51:08 - public:weinreich

evaluation, social_media - 2 | id:77290 -

Truth Campaign Research Summary

[http://www.legacyforhealth.org/content/download/569/6830/file/truth-research-summary-2012.pdf] - 2014-10-06 00:22:05 - public:weinreich

campaign_effects, evaluation, sample_campaigns, tobacco - 4 | id:77293 -

American Journal of Preventive Medicine - The VERB™ Campaign

[http://www.ajpmonline.org/issue/S0749-3797(08)X0007-8] - 2014-10-05 23:30:26 - public:weinreich

campaign_effects, evaluation, obesity, sample_campaigns, youth - 5 | id:77294 -

Measuring the effectiveness of Transmedia: Is it possible?

[http://media.wix.com/ugd/81b70a_b71bf7b613434b6c9a7a7fb43a09e3a0.pdf] - 2014-10-05 21:53:57 - public:weinreich

evaluation, storytelling - 2 | id:77298 -

Evidence of a Dose—Response Relationship Between “truth” Antismoking Ads and Youth Smoking Prevalence

[http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1449196/] - 2014-10-02 21:26:54 - public:weinreich

campaign_effects, evaluation, management, social_marketing, tobacco, youth - 6 | id:77301 -

The mystery of the falling teen birth rate - Vox

[http://www.vox.com/2014/8/20/5987845/the-mystery-of-the-falling-teen-birth-rate] - 2014-09-29 18:05:28 - public:weinreich

campaign_effects, evaluation, health_communication, youth - 4 | id:77315 -

Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits? | Beth’s Blog

[http://www.bethkanter.org/relax-method/] - 2014-09-22 06:07:16 - public:weinreich

evaluation, nonprofit, research, storytelling - 4 | id:77327 -

Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review (pdf)

[http://www.thecommunityguide.org/healthcommunication/healthcomm-AJPM-evrev-campaigns.pdf] - 2014-09-09 03:31:43 - public:weinreich

campaign_effects, evaluation, health_communication, media, product - 5 | id:77371 -

What is the Effect of Mass Media on Suicidal Behavior? - YouTube

[https://www.youtube.com/watch?v=LIly0talFzw&list=TLoWMTUN47NSeOkflYeQ4V1is12pFpwYVC] - 2014-09-04 04:19:34 - public:weinreich

behavior_change, campaign_effects, evaluation, media, mental_health - 5 | id:77385 -

Fledgling's Response to the Impact Evaluation Debate

[http://us5.campaign-archive2.com/?u=2018c62cd88ed33bb89123978&id=f6158b10a5&e=%5BUNIQID] - 2014-09-02 23:46:56 - public:weinreich

entertainment_education, evaluation, storytelling - 3 | id:77391 -

Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory

[http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3678850/] - 2014-08-29 04:03:05 - public:weinreich

campaign_effects, evaluation, health_communication, theory - 4 | id:77401 -

Proving the impact of media on behaviour change | Health Communication

[http://www.comminit.com/health/content/proving-impact-media-behaviour-change-0] - 2014-08-27 04:41:28 - public:weinreich

behavior_change, campaign_effects, evaluation, health_communication, media, social_marketing - 6 | id:77408 -

Effectiveness of Mass Media Interventions for HIV Prevention... : JAIDS Journal of Acquired Immune Deficiency Syndromes

[http://journals.lww.com/jaids/Fulltext/2014/08151/Effectiveness_of_Mass_Media_Interventions_for_HIV.13.aspx?/utm_source=twitter.com&utm_medium=social&utm_campaign=hc3&utm_term=hiv] - 2014-08-15 19:59:45 - public:weinreich

campaign_effects, evaluation, health_communication, HIV_AIDS - 4 | id:77423 -

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

[http://www.mediabistro.com/alltwitter/social-media-data-roi_b58103] - 2014-08-01 07:02:44 - public:weinreich

evaluation, research, social_media, social_network - 4 | id:77443 -

How to Use Google Analytics: Getting Started | Social Media Examiner

[http://www.socialmediaexaminer.com/google-analytics-basics/] - 2014-07-27 22:30:43 - public:weinreich

evaluation, online_marketing, research, social_media - 4 | id:77456 -

Experimental evidence of massive-scale emotional contagion through social networks

[http://www.pnas.org/content/111/24/8788.full] - 2014-07-27 22:28:21 - public:weinreich

evaluation, social_change, social_media, social_network - 4 | id:77457 -

Facebook research study

Participant Index Seeks to Determine Why One Film Spurs Activism, While Others Falter - NYTimes.com

[http://www.nytimes.com/2014/07/07/business/media/participant-index-seeks-to-determine-why-one-film-spurs-activism-while-others-falter.html?_r=1] - 2014-07-27 22:23:13 - public:weinreich

behavior_change, evaluation, media, social_change, storytelling - 5 | id:77459 -

Should We Rate Activist Documentaries by Whether They Inspire People to Act?|Criticwire

[http://blogs.indiewire.com/criticwire/should-we-rate-activist-documentaries-by-whether-they-inspire-people-to-act-20140708] - 2014-07-27 22:11:05 - public:weinreich

behavior_change, evaluation, media, social_change, storytelling - 5 | id:77467 -

The influence of social networking sites on health behavior change: a systematic review and meta-analysis -- Laranjo et al. -- Journal of the American Medical Informatics Association

[http://jamia.bmj.com/content/early/2014/07/08/amiajnl-2014-002841.short?rss=1] - 2014-07-27 22:09:28 - public:weinreich

behavior_change, campaign_effects, evaluation, social_media, social_network - 5 | id:77469 -

Hot Hulu web novella ‘East Los High’ spans media platforms to help young Latinos make smart choices, researchers say - News Center

[http://www.buffalo.edu/news/releases/2014/07/024.html] - 2014-07-27 22:08:28 - public:weinreich

campaign_effects, entertainment_education, evaluation, storytelling - 4 | id:77471 -

How to Analyze Your Social Media Activities With Excel | Social Media Examiner

[http://www.socialmediaexaminer.com/analyze-social-media-with-excel/] - 2014-07-04 04:27:04 - public:weinreich

evaluation, how_to, quantitative, research, social_media - 5 | id:77492 -

Software: Business & Nonprofit | Reviews and Top Software at Capterra

[http://www.capterra.com/] - 2014-03-12 11:02:21 - public:lowly

business, comparison, directories, evaluation, helpdesk, software, work - 7 | id:178980 -

Paine Publishing | Standards Central

[http://www.painepublishing.com/standards-central/] - 2014-01-23 23:14:49 - public:weinreich

evaluation, quantitative, research, social_media - 4 | id:77642 -

What Are The Right Web Customer Experience Success Metrics?

[http://www.iperceptions.com/~/media/Files/Knowledge/Whitepapers/What-Are-The-Right-Web-Customer-Experience-Success-Metrics.ashx] - 2013-12-16 06:20:35 - public:weinreich

evaluation, online_marketing - 2 | id:77696 -

CDC NPIN - In the Know: Social Media for Public Health Archived Webinars

[http://www.cdcnpin.org/scripts/features/feature_itk.asp] - 2013-12-06 00:52:10 - public:weinreich

evaluation, gaming, how_to, mobile, social_media, social_network - 6 | id:77721 -

mHealth Evidence

[http://www.mhealthevidence.org/] - 2013-10-10 05:23:56 - public:weinreich

campaign_effects, evaluation, mental_health, mobile - 4 | id:77761 -

text4baby - Study Shows mHealth Service for Moms is Beneficial

[https://text4baby.org/index.php/news/364-study-shows-mhealth-service-for-moms-is-beneficial] - 2013-10-08 07:05:06 - public:weinreich

behavior_change, campaign_effects, evaluation, health_communication, mobile, sample_campaigns - 6 | id:77762 -

#SMMStandards | A Cross-Industry Effort to Simplify and Unify the Measurement of Social Media

[http://www.smmstandards.com/] - 2013-10-08 05:46:08 - public:weinreich

evaluation, research, social_media - 3 | id:77765 -

HealthCommWorks

[https://cdc.orau.gov/healthcommworks/#5] - 2013-10-08 04:59:22 - public:weinreich

behavior_change, evaluation, health_communication, how_to, strategy, theory - 6 | id:77766 -

AdNews: Dumb and Dumber (Ways to Die)

[http://www.adnews.com.au/news/opinion-dumb-and-dumber-ways-to-die] - 2013-10-04 07:34:54 - public:weinreich

behavior_change, campaign_effects, evaluation, health_communication, sample_campaigns, social_marketing - 6 | id:77788 -

Show Me the Science! Resilience, games, post-traumatic growth, and more | blog.superbetter.com

[http://blog.superbetter.com/show-me-the-science-resilience-games-post-traumatic-growth-and-more/] - 2013-09-08 20:19:01 - public:weinreich

behavior_change, evaluation, gaming - 3 | id:77808 -

SuperBetter: Positive Gaming - Results of randomized trial

[http://annmarieroepke.com/superbetter-positive-gaming/] - 2013-09-08 20:16:29 - public:weinreich

behavior_change, campaign_effects, evaluation, gaming - 4 | id:77809 -

Dumb Ways To Die and social media bullshit - mUmBRELLA

[http://mumbrella.com.au/dumb-ways-to-die-and-social-media-bullshit-138887] - 2013-09-03 05:42:12 - public:weinreich

advertising, behavior_change, evaluation, PSA, video - 5 | id:77812 -

Impact Playbook: Best Practices for Understanding the Impact of Media (pdf)

[http://www.bavc.org/files/Impact_Playbook.pdf] - 2013-05-06 21:01:20 - public:weinreich

evaluation, media, video - 3 | id:77934 -

A Marketer's Guide to Understanding Statistical Significance

[http://blog.hubspot.com/marketers-guide-understanding-statistical-significance?utm_source=hubspot_email_marketing&utm_medium=email&utm_content=8021007&_hsenc=p2ANqtz-8JaFhwc_7HL5ekiq4-6sC18bGtclkhR0Te_Up0EAwzmLbDdHiVKQux0u6lL5xE0AfQBnBDA-1OF9DmTgBWg6uxow2] - 2013-04-29 20:25:01 - public:weinreich

evaluation, quantitative, research - 3 | id:77953 -

Clever Ways to Evaluate Programs Without Spending a Lot - Measuring Up - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

[http://philanthropy.com/blogs/measuring-up/how-to-do-useful-measurements-without-spending-a-lot/17] - 2013-03-07 23:01:51 - public:weinreich

evaluation - 1 | id:77979 -

How to Do a Proper Self-Review and Identify Your Professional Pain Points (Before Your Boss Does)

[http://lifehacker.com/5967786/how-to-do-a-proper-self+review-and-identify-your-professional-pain-points-before-your-boss-does] - 2012-12-12 18:44:35 - public:mepage

career, evaluation, improvement, selfreview - 4 | id:1496908 -

Bully - Measuring Online Engagement

[http://harmony-institute.org/blog/cases/bully/] - 2012-10-28 06:02:24 - public:weinreich

campaign_effects, entertainment_education, evaluation, social_media - 4 | id:78042 -

The Decline of KONY 2012: Where Did the Online Buzz Go?

[http://mashable.com/2012/04/24/kony-2012-decline/] - 2012-04-25 21:27:28 - public:weinreich

evaluation, social_change, social_media - 3 | id:78137 -

OBSSR e-Source - Behavioral & Social Sciences Research Methodology guide

[http://www.esourceresearch.org/] - 2012-03-27 22:28:14 - public:weinreich

evaluation, qualitative, quantitative, research - 4 | id:78144 -

As Funding for Anti-Tobacco Ads Fell, So Did Quitting Rate | News - Advertising Age

[http://adage.com/article/news/funding-anti-tobacco-ads-fell-quitting-rate/232111/] - 2012-03-15 22:13:36 - public:weinreich

advertising, behavior_change, campaign_effects, evaluation, tobacco - 5 | id:78152 -

The 3 Rs: Co-Designing Narrative and Social Action

[http://www.slideshare.net/lksriv/the-3-rs-co] - 2012-03-09 22:39:05 - public:weinreich

evaluation, media_advocacy, social_change, storytelling - 4 | id:78154 -

Survey Question Bank

[http://surveynet.ac.uk/sqb/] - 2012-03-01 18:42:02 - public:weinreich

evaluation, quantitative, research - 3 | id:78164 -

Even Sexy Brands Struggle With Low Engagement on Facebook | Digital - Advertising Age

[http://adage.com/article/digital/sexy-brands-struggle-low-engagement-facebook/232993/] - 2012-02-29 20:02:40 - public:weinreich

evaluation, social_media, social_network - 3 | id:78170 -

Why Digital Health Communication Campaigns Measure the Wrong Things - Digital Good

[http://www.digitalgood.net/dg/2012/01/23.html] - 2012-02-21 05:29:27 - public:weinreich

evaluation, social_media - 2 | id:78175 -

The Truth About Van Halen And Those Brown M&Ms; : The Record : NPR

[http://www.npr.org/blogs/therecord/2012/02/14/146880432/the-truth-about-van-halen-and-those-brown-m-ms?device=iphone] - 2012-02-19 04:07:58 - public:weinreich

evaluation, strategy - 2 | id:78185 -

Facebook Insights Guide

[http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf] - 2011-10-18 18:31:31 - public:weinreich

evaluation, social_network - 2 | id:78261 -

Evaluation Toolbox

[http://evaluationtoolbox.net.au/] - 2011-10-17 22:28:56 - public:weinreich

evaluation - 1 | id:78263 -

ARG Stats

[http://www.christydena.com/online-essays/arg-stats/] - 2011-09-15 06:29:14 - public:weinreich

evaluation, gaming, storytelling - 3 | id:78282 -

The Elusive Craft of Evaluating Advocacy (May 18, 2011) | Stanford Social Innovation Review

[http://www.ssireview.org/articles/entry/the_elusive_craft_of_evaluating_advocacy/] - 2011-05-23 21:26:54 - public:weinreich

evaluation, nonprofit - 2 | id:78370 -

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