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What Data Crunchers Did for Obama - BusinessWeek
The Cell Phone Challenge to Survey Research
Google Earth Outreach - Showcase: Public Health
Simple Lesson in Public Sector/Non-Profit Website Return on Investment (ROI)
Public Sector Marketing 2.0
Seven Rules for Achieving Higher Online Survey Response Rates
Prevention Communication Research Database
A searchable collection of audience research conducted or sponsored by HHS agencies.
Good Questions / Better Answers
A Formative Research Handbook for California HIV Prevention Programs
The Values and Lifestyles (VALS) Program
SRI offers an interesting model for segmenting your audience based on their attitudes and values.
Demographic Market Research/Social Marketing in Prevention (pdf)
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.
HealthStyles Analysis A Look at Health Behaviors and Attitudes among Consumers Increasing Consumer Demand for Prevention Counseling in the Primary Care Setting
Results of more than 30 focus groups, and survey of more than 1,800 American adults to discover how patients perceive their doctors' role in disease prevention, and how likely they are to heed a doctor's advice.
RWJF - Research - Tools & Resources
"Guide to Evaluation Primers" and "Planning and Using Survey Research Projects" from Robert Wood Johnson Foundation