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Measuring Online Engagement: A beginning | Community Organizer 2.0
[http://www.communityorganizer20.com/2011/05/20/measuring-online-engagement-a-beginning/] - - public:weinreich
Katie Paine’s How-To-Decide-What-to-Measure Checklist - The Measurement Standard: Blog Edition
[http://kdpaine.blogs.com/themeasurementstandard/2011/05/katie-paines-how-to-decide-what-matters-checklist.html] - - public:weinreich
Planning and Evaluating Digital Media Campaigns for the Public Sector
[http://blog.pathoftheblueeye.com/2011/04/29/planning-and-evaluating-digital-media-campaigns-for-the-public-sector/?awesm=pbeye.info_48J&utm_content=bookmarklet-twitter&utm_medium=pbeye.info-twitter&utm_source=hootsuite.com] - - public:weinreich
Culturally Appropriate Storytelling to Improve Blood Pressure — Ann Intern Med
Patient Stories May Improve Health - NYTimes.com
The Community Guide - Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution
Literature review on the Effectiveness of the Use of Social Media
Zoetica Salon Summary: A Few Good Social Media Measurement Insights | Beth’s Blog
[http://www.bethkanter.org/zoetica-salon-12-30/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bethblog+%28Beth%27s+Blog%29&utm_content=Bloglines] - - public:weinreich
KD Paine Analyzes Measurement — Global Neighbourhoods
[http://globalneighbourhoods.net/2010/12/sm-global-report-kd-paine-analyzes-measurement.html] - - public:weinreich
How Alternate Reality Games Affect Real Life
[http://www.internetevolution.com/author.asp?section_id=709&doc_id=202342&f_src=thissite_tweetlink] - - public:weinreich
Mass Media Campaigns and Social Marketing
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2010/12/mass-media-campaigns-and-social-marketing.html] - - public:weinreich
Meta-Synthesis of Health Behavior Change Meta-Analyses
Meta Squared Behavior Change
[http://healthyinfluence.com/wordpress/2010/12/09/meta-squared-behavior-change/] - - public:weinreich
Sharing On Facebook Is Worth 6 Times More Than A Twitter Tweet [Study]
[http://www.jeffbullas.com/2010/10/15/sharing-on-facebook-is-worth-6-times-more-than-a-twitter-tweet-study/] - - public:weinreich
How to Avoid the Great Social Media Crash of 2011 : MarketingProfs
[http://www.marketingprofs.com/articles/2010/4121/how-to-avoid-the-great-social-media-crash-of-2011] - - public:weinreich
Use of mass media campaigns to change health behaviour : The Lancet
[http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(10)60809-4/fulltext#article_upsell] - - public:weinreich
SMART Goal Worksheet And Examples
Conducting A Social Media Audit
Counting the Cost: Social Marketing in Credit Crunch Times - Stephan Dahl's Blog
[http://dahl.at/wordpress/2010/05/12/counting-the-cost-social-marketing-in-crunch-times/] - - public:weinreich
Changing Health and Wealth Behaviors with Analytics - The Conversation - Harvard Business Review
Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
[http://www.web-strategist.com/blog/2010/04/22/altimeter-report-social-marketing-analytics-with-web-analytics-demystified/] - - public:weinreich
A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy
[https://www.mckinseyquarterly.com/Marketing/Strategy/A_new_way_to_measure_word-of-mouth_marketing_2567?gp=1] - - public:weinreich
Health Games Research
10 Key Engagement Metrics to Track
[http://www.radian6.com/blog/2010/03/10-key-engagement-metrics-to-track/?WT.mc_id=nl040710] - - public:weinreich
Paid Social Media Listening Tools | Creative Traction
[http://www.creativetraction.com/2009/06/11/paid-social-media-monitoring-and-measurement-tools-the-almost-complete-guide/] - - public:weinreich
Smart Chart - Nonprofit communications planner
» Google Analytics for Facebook Fan Pages - PHP, Web and IT stuff
Media/PR/Comms Publications from Fenton Communications
35 social media KPIs to help measure engagement | Blog | Econsultancy
[http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement] - - public:weinreich
Social media monitoring is easy; it’s what you do with it that counts
DISPOSITIF D’ÉVALUATION EN MATHÉMATIQUES
[http://hebergement.ac-poitiers.fr/ecoles79/inspections/niort_sud/evamaths_2005/index.htm] - - public:lowly
Master List (A Wiki of Social Media Monitoring Solutions)
100 Ways To Measure Social Media
[http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581] - - public:weinreich
Innovation in Evaluation - a GOOD Blog
A Practical Guide for Engaging Stakeholders in Developing Evaluation Questions - RWJF
Step-by-step guidance for program managers who want to evaluate a public health program:
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
[http://www.interactiveinsightsgroup.com/blog1/social-media-metrics-superlist-measurement-roi-key-statistics-resources/] - - public:weinreich
Making Twitter Success Measurable : MarketingProfs Articles
[http://www.marketingprofs.com/9/making-twitter-success-measurable-gerber.asp?adref=tweetmeme] - - public:weinreich
The Guide to Community Preventive Services
CPSA (Cost Per Social Action): The New Pricing Model for Social Media?
[http://www.marketersstudio.com/2009/08/cpsa-cost-per-social-action-the-new-pricing-model-for-social-media.html] - - public:weinreich
Is It Worth It? An ROI Calculator for Social Network Campaigns - frogloop Home~Care2's blog for nonprofits - frogloop
[http://www.frogloop.com/care2blog/2007/7/17/is-it-worth-it-an-roi-calculator-for-social-network-campaign.html] - - public:weinreich
The ‘Most Significant Change’ (MSC) Technique: A Guide to Its Use
Measurementcamp: Tools For Measurement
Measuring the value of conversations in social media engagement
[http://dinamehta.com/blog/2008/11/10/measuring-the-value-of-conversations-in-social-media-engagement/#comment-855] - - public:weinreich
Health Communication Campaigns: The 5% Solution
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/health-communication-campaigns-the-5-solution.html] - - public:weinreich
Post on average effect size of health comm campaigns from On Social Marketing and Social Change
Measuring social media value–it IS possible « What Matters Online
[http://whatmattersonline.wordpress.com/2008/09/09/measuring-social-media-marketing-for-web-sites-time-to-try/] - - public:weinreich
Simple Lesson in Public Sector/Non-Profit Website Return on Investment (ROI)
[http://www.mikekujawski.ca/2008/03/17/simple-lesson-in-website-roi/] - - public:weinreich
Public Sector Marketing 2.0
The Top 10 Most Underappreciated Metrics To Track in 2008
[http://rohitbhargava.typepad.com/weblog/2007/12/the-top-10-mo-1.html#comments] - - public:weinreich
Who Measures Change?
[http://www.communicationforsocialchange.org/publications-resources.php?id=283] - - public:weinreich
An introduction to participatory monitoring and evaluation of communication for social change from the Communication for Social Change Consortium
Influential Interactive Marketing: Getting Global Insight on Trends from Search
[http://rohitbhargava.typepad.com/weblog/2006/05/getting_global_.html] - - public:weinreich
Using Google Trends to identify patterns in the conversation about your product