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HIV ads to be scrutinized in 2007
The San Francisco Dept of Public Health is considering how to proceed with their HIV/AIDS social marketing efforts. Critics have called for a two-year moratorium on such ads.
Leo Burnett
Young & Rubicam
A Terrible Thing to Waste. Or Try This. - New York Times
Three ad agencies take a stab at creating ads promoting energy conservation. Why not ask social marketers? (free registration required)
Will It Blend? | Presented By Blendtec
Spot Runner
A service that offers businesses and nonprofits the ability to customize preproduced television ads on various topics/business sectors and do media planning and media buying in an online self-service format.
Advertising, Marketing and PR Blog Search Tool
a Google-based custom search engine that searches only blogs related to advertising, marketing and PR
The Million Dollar Homepage - Own a piece of internet history!
Selling Sympathy
how a business major helped panhandlers market their requests
This is your ass on drugs.
Slate's Seth Stevenson reviews ONDCP's new anti-pot campaign
Channels To Target An Audience
A list of over 100 different marketing channels to help get your creativity going (from Coolz0r)
Top Directories with free web site submission
מרלין – פרסום וקידום מכירות בתוצאות חיפוש באינטרנט
1000tags.com
Big Media Just Wants to Relate
Advertising on social networking sites - from BusinessWeek
YOUNIVERSAL BRANDING | Branding in virtual worlds, metaverses, and online communities
Commercial Alert — Protecting communities from commercialism
PSAs in a New Media Age
Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation
Creativity techniques and creative tools for problem solving
PSA Research Center
Case studies, bibliography and other resources from Goodwill Communications
Houtlust :: nonprofit advertising :: social campaigns
Blog highlighting international social marketing campaigns
MIT Advertising Lab: future of advertising and advertising technology
Dove Calming Night - Nighttime Classics Featuring Felicity Huffman ::..
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
NBC: In AIDS fight, India pitches manliness
Seat Belt Education (1985 - Present)
Ad Council Retrospective
RADD - Recording Artists Against Drunk Driving
the entertainment industry's voice for road safety
In Cold Blood - A nasty new public service announcement from the American Red Cross. By Seth Stevenson
Television Commercial Database
Clipland: music videos, short films, tv commercials, movie trailers
Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW
Get the message? - Los Angeles Times
.: Ad Honorem :.
Advertising for Nonprofit Organizations (from Argentina)