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Marketing Strategy - What's the Role of Transmedia Storytelling in Marketing? : MarketingProfs Article
Using Transmedia Storytelling to Increase Serendipity in Informal Learning | Robert Pratten | Pulse | LinkedIn
Transmedia – Immerse
Developing Discipline: Story Architecture — Part 2 – The Coffeelicious – Medium
Developing Discipline: Story Architecture — Part 1 – The Coffeelicious – Medium
How Virtual Reality Can Change Behavior - CityLab
The three C’s of transmedia storytelling – Transmedia Storyteller
characters convenience community
Reality as a Storytelling Medium - ARGFest 2011 Presentation | Curiouser Institute
Marketing Fail: When Immersion Backfires – No Proscenium – Medium
What Makes A Good TV Title Sequence? | Screen Smart - YouTube
The Power of Empathy, Personal Narrative and More Lessons from the Story Movements Conference
What's Happened to Transmedia? — Andrea Phillips
Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success | Adweek
East Los High: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans
Play your way to impact with a new media engagement strategy game | MEDIA IMPACT FUNDERS
Hand Gestures Transform Friend’s Story Into Immersive Virtual Reality Experience - The Onion - America's Finest News Source
TBJA 026 Nedra Kline Weinreich: How Transmedia Storytelling Can Grow Your Business - Think Like A Journalist
Social Media Week: Kline Weinreich, Mark Warshaw, Mark Horvath, Ken Eklund, Monica Brasov-Curca | Jonathan and Karin Fielding School of Public Health
Two Common Storytelling Mistakes (And How To Fix Them) | Mr. Media Training
Ethical Practice www.storycenter.org
There are just SIX plots in every film, book and TV show ever made | Daily Mail Online
Can Virtual Reality Emerge As a Tool for Conservation? by Heather Millar: Yale Environment 360
As music video director and VR entrepreneur Chris Milk has put it, VR is an “empathy machine.”
Secret Dystopian Novel Is Unfolding Across Reddit Comments
Marshall Ganz on Making Social Movements Matter | Moyers & Company | BillMoyers.com
There is No 'I': How the Brain Creates the Narratives of Your Life | Big Think
You’re thinking in terms of your you — past, present, and future — and you’re developing narratives, where I’m going to go to lunch when this is over or whatever it is. And those narratives are a form of self-reference. And that’s called — as I said I mean it’s also called the narrative mode network or the narrative network. And it’s the story of me. When you train people in MBSR, you find that another area of their cortex lights up more lateral after eight weeks of training in mindfulness. And that that area is associated with a region called the insula and that doesn’t have a linear, time-based narrative. It’s just the experiencing of the present moment in the body — breathing in, breathing out, awake, no narrative, no agenda. And the interesting thing — and this is the study — when they put people through eight weeks of MBSR, this narrative network decreases in activity and this experiential network increases in activity and they become uncoupled.
VR (R)Evolution
CREATORS AND DEVELOPERS GRAPPLE WITH NEW WAYS TO TELL STORIES IN THE RUSH TO SATE APPETITES FOR VR AND IMMERSIVE VIDEO.
Interactive Narratives – A Movement With An Unclear Future | Create Hub
VR Films Work Great for Charity. What About Changing Minds? | WIRED
Biology of Story
The Storyteller’s Guide to the Virtual Reality Audience
Storium
Turn creative writing into a multiplayer game. Storium is a Web-based online game powered by your creativity. As you play, the game helps you create memorable characters and tell exciting, unpredictable stories. It even offers a library of interesting story ideas and tools to help you get started. You don’t have to be a great writer to play. Storium can help anyone unleash their imagination and tell a great story!
How to make great TV, explained by FX spy drama The Americans. - “We’re creating a world that feels true” - Vox
No more flies in their eyes? | Bond
How do the photos used by development organisations affect perceptions of international development? How do agencies ensure that images preserve their subjects’ dignity? Has social media created new opportunities for self-representation, or just reinforced the use of outdated visual clichés? These are some of the questions addressed during last week’s #DevPix Twitter chat hosted by the Overseas Development Institute. The topic sparked a lively conversation…
The Narrative Project user guide | Bond
Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues? To find a new approach, these organisations created The Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany. The user guide is designed to be an informative tool for communicators and advocates who want to apply The Narrative Project approach to their own messages and content.
Resource Media - Visual Story Lab
How to Build a Strategic Narrative
Schultz writes: “Starbucks’ coffee is exceptional, yes, but emotional connection is our true value proposition. Starbucks is not a coffee company that serves people. It is a people company that serves coffee.”
The Power of LARPing for Social Good
People Want To 'Friend' Fictional Characters and Influence Decisions
Patient Stories May Improve Health - NYTimes.com
Yes, TV Can Make You A Better Person
According to a recent study of about 100 college students, some TV shows help viewers to become kinder and more generous toward people who are different from them — even if the show itself doesn’t directly address diversity. “After viewing meaningful entertainment, as opposed to more humorous entertainment, people were more likely to help in general, but also they were more likely to help someone who was different from them,” explained Erica Bailey, a mass communications doctoral student at Penn State and lead author of the study.
Infecting An Audience: Why Great Stories Spread | Co.Create | creativity culture commerce
The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Co.Create | creativity culture commerce
Infecting An Audience: Why Great Stories Spread.
We're Already Violating Virtual Reality's First Code of Ethics | Motherboard
The Power of We: Using Transmedia for Collective Activism | Pixel Wicked
Exploring how communities can benefit from restorative storytelling
The Ward Game: How McMurphy, McLuhan and MacGyver Might Help Free Us from McEducation
"The Ward Game, an elaborate 30-day pervasive game that aims to teach Ken Kesey’s One Flew Over the Cuckoo’s Nest to high school seniors"
Columbia University Medical Center | Program in Narrative Medicine
"THE LEADER IN NARRATIVE BEST PRACTICES AND TEAM-BASED HEALTHCARE PROGRAMS Narrative Medicine fortifies clinical practice with the narrative competence to recognize, absorb, metabolize, interpret, and be moved by the stories of illness. Through narrative training, the Program in Narrative Medicine helps physicians, nurses, social workers, mental health professionals, chaplains, social workers, academics, and all those interested in the intersection between narrative and medicine improve the effectiveness of care by developing these skills with patients and colleagues. Our research and outreach missions are conceptualizing, evaluating, and spear-heading these ideas and practices nationally and internationally."
Your 2016 Inbound Strategy Requires Social Triggers and Transmedia Storymaking | Inc.com
'East Los High' Isn't Just A Soapy Teen Drama — It's Also A Science Experiment : Code Switch : NPR
People love learning but hate training | Robert Pratten | LinkedIn
"Real-world personalized training is the key to engagement Our key to learner engagement has been the use of real-life stories told in real-life places. This strengthens relevance and motivation and demonstrates actual on-the-job benefits. Secondly we use interactive, branching narratives that show learners the consequences of their decisions – intrinsically motivating them through autonomy and providing multiple learning pathways. Third and finally our participatory experiences focus on doing rather than just knowing – making the learner an active player in their own personalized learning journey."