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The Transmedia Hierarchy of Needs | PERSONALIZE MEDIA
transmedia-activism.com
Service-Dominant Logic: An Introduction (pdf)
Meta Analysis of the Health Beliefs Model – Boom!
[http://healthyinfluence.com/wordpress/2011/01/15/meta-analysis-of-the-health-beliefs-model-boom/] - - public:weinreich
The Little Blue Book of Social Marketing Models
[http://www.scribd.com/doc/47964978/The-Little-Blue-Book-of-Social-Marketing-Models] - - public:weinreich
» The A-B-C of Behaviour - Johnny Holland – It's all about interaction » Blog Archive
Can your imagination help you stop eating? – The Chart - CNN.com Blogs
[http://pagingdrgupta.blogs.cnn.com/2010/12/09/can-your-imagination-help-you-stop-eating/] - - public:weinreich
Behavior change causes changes in beliefs, not vice versa | Grist
[http://www.grist.org/article/2010-11-23-behavior-change-causes-changes-in-beliefs-not-vice-versa] - - public:weinreich
How to Get More Willpower - The Daily Beast
[http://www.thedailybeast.com/blogs-and-stories/2010-11-24/how-to-get-more-willpower/?cid=hp:mainpromo5] - - public:weinreich
BJ Fogg's Updated Behavior Model
[http://www.facebook.com/photo.php?fbid=712127184253&set=a.611751582763.2184981.219533&pid=38934709&id=219533] - - public:weinreich
How to unlock a Persuasion Window | Loopstatic
Health Behavior: Designing for Persuasive Behavior Change
[http://www.slideshare.net/captology/health-behavior-designing-for-persuasive-behavior-change] - - public:weinreich
Audience Engagement and Content Strategy for Transmedia Storytellers – Transmedia Storyteller
[http://www.transmediastoryteller.com/audience-engagement-and-content-strategy-for-transmedia-storytellers] - - public:weinreich
Video tips for “persuasive” e-commerce with BJ Fogg
Theory of planned behaviour cognitions do not predict self-reported or objective physical activity levels or change
Analysis: Gartner’s Emerging Technology Hype Cycle 2010: What’s Hot and What’s Not -Bime - SAAS Business Intelligence (BI)
[http://bimehq.com/cloud-computing/analysis-gartners-emerging-technology-hype-cycle-2010-hot/] - - public:weinreich
Marketing Checklist: 7 Ways To Prove You Rule
[http://www.jonathanfields.com/blog/the-7-layers-of-proof-needed-to-sell-anything-to-anyone/] - - public:weinreich
The Assessment of User Engagement with eHealth Content: The eHealth Engagement Scale
Nudging for Nothing - no effect found in message framing
[http://healthyinfluence.com/wordpress/2009/07/31/nudging-for-nothing-get-your-effects-for-thee/#behaviourchange] - - public:weinreich
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Steer: Mastering our Behaviour Through Instinct, Environment and Reason
Through the Shadows | Social Marketing exChange
An Illustrated Guide to the Science of Influence & Persuasion | Online Marketing News
[http://onlinemarketingnews.org/an-illustrated-guide-to-the-science-of-influence-persuasion] - - public:weinreich
The surprising truth about what motivates us « Get Shouty
[http://katiechatfield.wordpress.com/2010/05/31/the-surprising-truth-about-what-motivates-us/] - - public:weinreich
Homer Simpson for Nonprofits: The Truth About What People Really Think and What It Means for Promoting Your Cause
Edge Master Class 2008: A SHORT COURSE IN BEHAVIORAL ECONOMICS—INTRODUCTION
Positive Reinforcement vs. Negative Consequences
[http://opinionadded.blogspot.com/2010/02/positive-reinforcement-vs-negative.html] - - public:weinreich
Prime Spiral Explorer
BJ Fogg's Behavior Grid
BJ Fogg's Persuasive Bathroom Epiphany: MarketingProfs Digital Marketing Mixer 09
[http://www.simplemarketingblog.com/2009/10/bj-foggs-persuasive-bathroom-epiphany.html] - - public:weinreich
Hangover Theory: How Paul Krugman Has Misconceived Austrian Theory - David Gordon - Mises Institute
The Management Myth | Matthew Stewart
[http://www.theatlantic.com/doc/print/200606/stewart-business] - - public:time
The Atlantic Online | June 2006 |
On Social Marketing and Social Change: Making Theory Relevant: A Case from Family Planning
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2009/08/making-theory-relevant-a-case-from-family-planning.html] - - public:weinreich
Making Theory Relevant: Part 2
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2009/08/making-theory-relevant-part-2.html] - - public:weinreich