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What Darwin Can Teach Government - Positive Deviancy
[http://www.governing.com/blogs/bfc/col-positive-deviance-government-organizations-problem-solving.html] - - public:weinreich
How To Thrive In The Free-Product Economy | Fast Company
Which Social Media Platform Do I Choose? | Inspiring Generosity
The Truth About Van Halen And Those Brown M&Ms; : The Record : NPR
[http://www.npr.org/blogs/therecord/2012/02/14/146880432/the-truth-about-van-halen-and-those-brown-m-ms?device=iphone] - - public:weinreich
25 SMART Social Media Objectives | Beth’s Blog
Step-by-Step Guide to your Social Media Success
Download Idealware's Free Social Media Guide | Inspiring Generosity
[http://social.razoo.com/2011/10/download-idealwares-free-social-media-decision-guide/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InspiringGenerosity+%28Inspiring+Generosity%29] - - public:weinreich
Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa | MackCollier.com - Social Media Training and Consulting
[http://mackcollier.com/fans-arent-just-for-rockstars-a-framework-for-helping-companies-connect-with-their-advocates-and-vice-versa/] - - public:weinreich
Planning for Participation « Planning in High Heels
Hospitals Host Mammogram ’Parties’
[http://www.healthleadersmedia.com/content/MAR-261829/Hospitals-Host-Mammogram-Parties.html] - - public:weinreich
How to Conduct a Competitive Analysis « Lisa Neal Gualtieri
That's Not Nice! Top 10 Tips for Responding to Negative Comments | NTEN: The Nonprofit Technology Network
[http://www.nten.org/blog/2010/11/12/thats-not-nice-top-10-tips-responding-negative-comments] - - public:weinreich
Social Media is not a Strategy « Connection Agent
Nancy Duarte, That Resonates With Me, Reinvention Summit
[http://sachachua.com/photos/v/comics/reinvention-that-resonates-with-me.png.html?g2_imageViewsIndex=4] - - public:weinreich
The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware
[http://www.idealware.org/articles/engagement-pyramid-six-levels-connecting-people-and-social-change] - - public:weinreich
A Response to “The Anatomy of a Movement” « Ask Spike
100 Social Media Tactics for Nonprofits | NetWitsThinkTank.com
[http://www.netwitsthinktank.com/social-media/100-social-media-tactics-for-nonprofits.htm] - - public:weinreich
Building the case for working with cultural values « The Campaign Company’s Blog
[http://thecampaigncompany.wordpress.com/2010/11/08/building-the-case-for-working-with-cultural-values/] - - public:weinreich
OpenIDEO - How might we increase the availability of affordable learning tools & services for students in the developing world? - Winning Ideas
[http://openideo.com/open/how-might-we-increase-the-availability-of-affordable-learning-tools-educational-for-children-in-the-developing-world/winning-ideas/] - - public:weinreich
Five Steps to Nonprofit Messaging Success | Nonprofit Marketing | Getting Attention
[http://gettingattention.org/2010/10/nonprofit-messaging-marketin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29&utm_content=Google+Reader] - - public:weinreich
Marketers, It’s Time To Rethink Target Market Segmentation
[http://www.theharteofmarketing.com/2010/10/market-segmentation-with-social-media.html] - - public:weinreich
Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid | ARGNet: Alternate Reality Gaming Network
[http://www.argn.com/2010/11/jeff_gomez_reveals_secrets_to_transmedia_franchise_development_at_cinekid/] - - public:weinreich
Transmedia: 5-Steps to Selecting the Right Platforms « Culture Hacker
[http://workbookproject.com/culturehacker/2010/05/17/transmedia-selecting-the-right-platforms/] - - public:weinreich
Engagement Economy [SR-1183] | Institute For The Future
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
[http://www.nytimes.com/2010/10/19/science/earth/19fossil.html?_r=3&emc=eta1&pagewanted=all] - - public:weinreich
Communicating your transmedia experience « Culture Hacker
[http://workbookproject.com/culturehacker/2010/10/12/communicating-your-transmedia-experience/] - - public:weinreich
Large-scale tragedies 'don't connect with people emotionally'
[http://sify.com/news/large-scale-tragedies-don-t-connect-with-people-emotionally-news-international-kjkoOcdjhdb.html] - - public:weinreich
SMART Goal Worksheet And Examples
ecoscribe's content-creation Bookmarks on Delicious
Nonprofits: Become a personal “content” shopper for your audiences « IMPACTMAX
[http://impactmax.wordpress.com/2010/08/26/nonprofits-become-a-personal-content-shopper-for-your-audiences/] - - public:weinreich
Does one Hug, Shove or Smack as well as Nudge? « The Campaign Company’s Blog
[http://thecampaigncompany.wordpress.com/2010/09/03/jeff-french-writes-does-one-hug-shove-or-smack-as-well-as-nudge/] - - public:weinreich
The Four Primary Types of Social Media Strategy | Geoff Livingston's Blog
[http://geofflivingston.com/2010/09/01/the-four-primary-types-of-social-media-strategy/] - - public:weinreich
The Ben Franklin School of Persuasion
[http://www.jonathanfields.com/blog/ben-franklin-persuasion/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+JonathanFields+%28Jonathan+Fields+%7C+Awake+At+The+Wheel%29] - - public:weinreich
Marketing Checklist: 7 Ways To Prove You Rule
[http://www.jonathanfields.com/blog/the-7-layers-of-proof-needed-to-sell-anything-to-anyone/] - - public:weinreich
A Content Strategy For Audience Engagement « Culture Hacker
[http://workbookproject.com/culturehacker/2010/08/05/a-content-strategy-for-audience-engagement/] - - public:weinreich
Twitter Strategy for Agencies and Causes « Adriel Hampton: Wired to Share
[http://adrielhampton.wordpress.com/2010/04/24/twitter-strategy-for-agencies-and-causes/] - - public:weinreich
The Nonprofit Social Media Decision Guide | Idealware
[http://www.idealware.org/reports/nonprofit-social-media-decision-guide?key=42308637] - - public:weinreich
How to find a social media influencer | Econsultancy
Propagation Planning: Revised Propagation Planning Brief
[http://griffinfarley.typepad.com/propagation/2010/05/revised-propagation-planning-brief.html] - - public:weinreich
Marketing Strategy Planning Template
[http://www.webinknow.com/2010/07/free-marketing-strategy-planning-template.html] - - public:weinreich
Contests and Challenges from the Government: USA.gov
Eight Steps to Building a Fan Base
[http://yetanotherstrugglingwriter.blogspot.com/2010/04/eight-steps-to-building-fan-base.html] - - public:weinreich
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Whole new worlds: Transmedia storytelling opens licensing vistas - KidScreen
Crowdsourcing: a Low-Cost Approach to Acquiring Information from your Clients and Stakeholders « Marketing in the Public Sector
[http://jimmintz.wordpress.com/2010/06/04/crowdsourcing-a-low-cost-approach-to-acquiring-information-from-your-clients-and-stakeholders/] - - public:weinreich
Transmedia Project "Bible" Template (.docx)
Meta-Game Design: Reward Systems that Drive Engagement
[http://www.gdcvault.com/play/1012242/Meta_Game_Design__Reward_Systems_that_Drive_Engagement] - - public:weinreich
Presentation by Amy Jo Kim at Game Developers Conference 2010
http://en.wikipedia.org/wiki/Engineers_Without_Borders_(UK)
Making Change Happen: The Marketing Approach
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2008/09/making-change-happen-the-marketing-approach.html] - - public:weinreich