How to Use Design Thinking to Improve Your Nonprofit’s Digital Strategy | Beth’s Blog

[http://www.bethkanter.org/design-thinking/] - 2014-05-12 19:18:23 - public:weinreich

design, how_to, strategy - 3 | id:77560 -

Clay Christensen’s Milkshake Marketing — HBS Working Knowledge

[http://hbswk.hbs.edu/item/6496.html] - 2014-05-01 18:23:06 - public:weinreich

branding, marketing, product, strategy, target_audience - 5 | id:77576 -

#STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed

[http://www.slideshare.net/CM1234/csa-story-toolkitv7?ref=http%3A%2F%2Fwww.scoop.it%2F] - 2013-12-09 07:18:31 - public:weinreich

health_communication, storytelling, strategy - 3 | id:77718 -

Challenging the Public Stigma of Mental Illness: A Meta-Analysis of Outcome Studies

[http://ps.psychiatryonline.org/article.aspx?articleid=1372999] - 2013-10-24 17:47:38 - public:weinreich

behavior_change, mental_health, strategy - 3 | id:77742 -

Trendwatching.com's Consumer Trend Canvas (trend understanding worksheet) (pdf)

[http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf?utm_medium=email&utm_campaign=resend+CONSUMER+TREND+CANVAS+en+NA&utm_content=resend+CONSUMER+TREND+CANVAS+en+NA+CID_723e633086732fbff06c3271ebbf69e9&utm_source=Campaign%20Moni] - 2013-10-16 20:51:58 - public:weinreich

creativity, research, social_change, strategy, target_audience - 5 | id:77751 -

HealthCommWorks

[https://cdc.orau.gov/healthcommworks/#5] - 2013-10-08 04:59:22 - public:weinreich

behavior_change, evaluation, health_communication, how_to, strategy, theory - 6 | id:77766 -

“Storytelling and Social Change” guide | Working Narratives

[http://workingnarratives.org/project/story-guide/] - 2013-10-04 07:24:07 - public:weinreich

nonprofit, storytelling, strategy - 3 | id:77791 -

Zen Films: Transmedia Workflow

[http://zenfilms.typepad.com/zen_films/2010/06/transmedia-workflow.html] - 2013-09-03 05:20:39 - public:weinreich

storytelling, strategy - 2 | id:77813 -

How to Write a Transmedia Production Bible - Gary Hayes

[http://www.screenaustralia.gov.au/getmedia/2b6459ab-3d05-4607-8fc6-10e1a8fff13d/Transmedia-prod-bible-template.pdf] - 2013-09-03 05:19:59 - public:weinreich

how_to, storytelling, strategy - 3 | id:77814 -

How One Transmedia Storyteller Used Audience Research: Does "Ruby Skye" Suggest a Changing Approach to Writing (Online) Motion Pictures? | Randy Finch's Film

[http://finchclasses.blogspot.com/2013/07/how-one-transmedia-stpryteller-used.html] - 2013-08-05 18:28:19 - public:weinreich

storytelling, strategy, target_audience - 3 | id:77850 -

A New Framework for Customer Segmentation - Judy Bayer and Marie Taillard - Harvard Business Review

[http://blogs.hbr.org/cs/2013/06/a_new_framework_for_customer_s.html?utm_source=feedburner] - 2013-06-14 17:26:59 - public:weinreich

strategy, target_audience - 2 | id:77878 -

Earning smiles, tears and goosebumps - HXP Health Experience Project | HXP Health Experience Project

[http://healthexperienceproject.com/earning-smiles-tears-and-goosebumps/] - 2013-06-12 22:48:19 - public:weinreich

advertising, behavior_change, strategy - 3 | id:77885 -

Now & Next: Future of Engagement

[http://www.slideshare.net/mslgroup/mslgroup-now-and-next-future-of-engagement] - 2013-05-29 18:23:39 - public:weinreich

design, social_media, storytelling, strategy, target_audience - 5 | id:77894 -

The Power of Surprise as a Marketing Tool

[http://www.verticalresponse.com/blog/the-power-of-surprise-as-a-marketing-tool/] - 2013-05-28 23:55:20 - public:weinreich

marketing, strategy - 2 | id:77895 -

The Power of the Powers of Ten | Design Thinking

[http://designthinking.ideo.com/?p=1043&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DesignThinking+%28Design+Thinking%29&utm_content=Bloglines] - 2013-05-27 18:32:08 - public:weinreich

design, strategy - 2 | id:77902 -

GameFAQs: Moraff's Dungeons of the Unforgiven (PC) FAQ/Strategy Guide by Scared0o0Rabbit

[http://www.gamefaqs.com/pc/568090-moraffs-dungeons-of-the-unforgiven/faqs/55149] - 2013-03-25 10:33:08 - public:Trinsec

games, Guide, Import, RPG, Strategy - 5 | id:71891 -

Moraff's World guide. Seriously a shitty game but ... oh well, Nostalgia knows no Rationale!

'Just say no' campaigns could have opposite effect - Telegraph

[http://www.telegraph.co.uk/health/healthnews/9675460/Just-say-no-campaigns-could-have-opposite-effect.html] - 2013-02-25 20:35:35 - public:weinreich

behavior_change, social_marketing, strategy - 3 | id:77985 -

What Darwin Can Teach Government - Positive Deviancy

[http://www.governing.com/blogs/bfc/col-positive-deviance-government-organizations-problem-solving.html] - 2013-02-11 18:21:04 - public:weinreich

behavior_change, strategy - 2 | id:78001 -

How To Thrive In The Free-Product Economy | Fast Company

[http://www.fastcompany.com/1844077/how-thrive-free-product-economy] - 2012-08-16 21:05:25 - public:Yabalicious

business, economics, strategy - 3 | id:51899 -

Which Social Media Platform Do I Choose? | Inspiring Generosity

[http://ht.ly/1hnGHK] - 2012-02-20 08:36:01 - public:weinreich

social_media, social_network, strategy - 3 | id:78180 -

The Truth About Van Halen And Those Brown M&Ms; : The Record : NPR

[http://www.npr.org/blogs/therecord/2012/02/14/146880432/the-truth-about-van-halen-and-those-brown-m-ms?device=iphone] - 2012-02-19 04:07:58 - public:weinreich

evaluation, strategy - 2 | id:78185 -

25 SMART Social Media Objectives | Beth’s Blog

[http://www.bethkanter.org/25-smart/] - 2012-02-16 21:56:23 - public:weinreich

social_media, strategy - 2 | id:78186 -

Step-by-Step Guide to your Social Media Success

[http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/] - 2012-02-16 21:54:15 - public:weinreich

social_media, strategy - 2 | id:78187 -

Download Idealware's Free Social Media Guide | Inspiring Generosity

[http://social.razoo.com/2011/10/download-idealwares-free-social-media-decision-guide/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InspiringGenerosity+%28Inspiring+Generosity%29] - 2011-10-26 18:11:00 - public:weinreich

social_media, strategy - 2 | id:78247 -

Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa | MackCollier.com - Social Media Training and Consulting

[http://mackcollier.com/fans-arent-just-for-rockstars-a-framework-for-helping-companies-connect-with-their-advocates-and-vice-versa/] - 2011-06-10 18:08:16 - public:weinreich

marketing, social_media, strategy - 3 | id:78357 -

Planning for Participation « Planning in High Heels

[http://planninginhighheels.com/2011/02/08/planning-for-participation/] - 2011-03-09 04:44:30 - public:weinreich

cgm, strategy - 2 | id:78428 -

Hospitals Host Mammogram ’Parties’

[http://www.healthleadersmedia.com/content/MAR-261829/Hospitals-Host-Mammogram-Parties.html] - 2011-01-26 19:13:00 - public:weinreich

product, strategy - 2 | id:78518 -

How to Conduct a Competitive Analysis « Lisa Neal Gualtieri

[http://lisaneal.wordpress.com/2010/12/13/ca/] - 2010-12-14 06:53:16 - public:weinreich

online_marketing, strategy, target_audience - 3 | id:78585 -

That's Not Nice! Top 10 Tips for Responding to Negative Comments | NTEN: The Nonprofit Technology Network

[http://www.nten.org/blog/2010/11/12/thats-not-nice-top-10-tips-responding-negative-comments] - 2010-11-23 05:16:05 - public:weinreich

blogging, social_media, social_network, strategy - 4 | id:78619 -

Social Media is not a Strategy « Connection Agent

[http://brandimpact.wordpress.com/2010/11/22/social-media-is-not-a-strategy/] - 2010-11-22 19:40:57 - public:weinreich

marketing, social_media, strategy - 3 | id:78621 -

Nancy Duarte, That Resonates With Me, Reinvention Summit

[http://sachachua.com/photos/v/comics/reinvention-that-resonates-with-me.png.html?g2_imageViewsIndex=4] - 2010-11-18 21:09:13 - public:weinreich

storytelling, strategy - 2 | id:78623 -

The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware

[http://www.idealware.org/articles/engagement-pyramid-six-levels-connecting-people-and-social-change] - 2010-11-17 05:39:32 - public:weinreich

social_change, social_network, strategy, target_audience - 4 | id:78626 -

A Response to “The Anatomy of a Movement” « Ask Spike

[http://askspike.com/?p=384] - 2010-11-12 20:12:59 - public:weinreich

social_change, strategy - 2 | id:78634 -

100 Social Media Tactics for Nonprofits | NetWitsThinkTank.com

[http://www.netwitsthinktank.com/social-media/100-social-media-tactics-for-nonprofits.htm] - 2010-11-11 19:21:21 - public:weinreich

blogging, nonprofit, social_media, social_network, strategy, twitter - 6 | id:78640 -

Building the case for working with cultural values « The Campaign Company’s Blog

[http://thecampaigncompany.wordpress.com/2010/11/08/building-the-case-for-working-with-cultural-values/] - 2010-11-08 17:15:44 - public:weinreich

social_norms, strategy, target_audience - 3 | id:78646 -

OpenIDEO - How might we increase the availability of affordable learning tools & services for students in the developing world? - Winning Ideas

[http://openideo.com/open/how-might-we-increase-the-availability-of-affordable-learning-tools-educational-for-children-in-the-developing-world/winning-ideas/] - 2010-11-03 20:38:01 - public:weinreich

design, strategy - 2 | id:78651 -

Five Steps to Nonprofit Messaging Success | Nonprofit Marketing | Getting Attention

[http://gettingattention.org/2010/10/nonprofit-messaging-marketin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29&utm_content=Google+Reader] - 2010-11-02 19:43:26 - public:weinreich

behavior_change, health_communication, how_to, strategy - 4 | id:78654 -

Marketers, It’s Time To Rethink Target Market Segmentation

[http://www.theharteofmarketing.com/2010/10/market-segmentation-with-social-media.html] - 2010-11-02 05:10:13 - public:weinreich

marketing, strategy, target_audience - 3 | id:78655 -

Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid | ARGNet: Alternate Reality Gaming Network

[http://www.argn.com/2010/11/jeff_gomez_reveals_secrets_to_transmedia_franchise_development_at_cinekid/] - 2010-11-01 19:49:15 - public:weinreich

storytelling, strategy - 2 | id:78658 -

Transmedia: 5-Steps to Selecting the Right Platforms « Culture Hacker

[http://workbookproject.com/culturehacker/2010/05/17/transmedia-selecting-the-right-platforms/] - 2010-10-21 03:45:31 - public:weinreich

entertainment_education, social_media, storytelling, strategy - 4 | id:78669 -

Engagement Economy [SR-1183] | Institute For The Future

[http://www.iftf.org/node/2306] - 2010-10-21 03:20:32 - public:weinreich

design, gaming, strategy - 3 | id:78670 -

In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com

[http://www.nytimes.com/2010/10/19/science/earth/19fossil.html?_r=3&emc=eta1&pagewanted=all] - 2010-10-21 02:45:26 - public:weinreich

behavior_change, branding, campaign_effects, environment, social_change, strategy - 6 | id:78672 -

Communicating your transmedia experience « Culture Hacker

[http://workbookproject.com/culturehacker/2010/10/12/communicating-your-transmedia-experience/] - 2010-10-17 20:20:30 - public:weinreich

storytelling, strategy - 2 | id:78680 -

Large-scale tragedies 'don't connect with people emotionally'

[http://sify.com/news/large-scale-tragedies-don-t-connect-with-people-emotionally-news-international-kjkoOcdjhdb.html] - 2010-09-22 08:13:19 - public:weinreich

campaign_effects, social_change, storytelling, strategy - 4 | id:78734 -

SMART Goal Worksheet And Examples

[http://www.executive-and-life-coaching.com/smart-goal.html] - 2010-09-16 19:02:45 - public:weinreich

evaluation, how_to, strategy - 3 | id:78752 -

ecoscribe's content-creation Bookmarks on Delicious

[http://www.delicious.com/ecoscribe/content-creation?page=1] - 2010-09-14 21:05:01 - public:weinreich

blogging, social_media, strategy - 3 | id:78766 -

Nonprofits: Become a personal “content” shopper for your audiences « IMPACTMAX

[http://impactmax.wordpress.com/2010/08/26/nonprofits-become-a-personal-content-shopper-for-your-audiences/] - 2010-09-13 19:26:55 - public:weinreich

social_media, strategy - 2 | id:78772 -

Does one Hug, Shove or Smack as well as Nudge? « The Campaign Company’s Blog

[http://thecampaigncompany.wordpress.com/2010/09/03/jeff-french-writes-does-one-hug-shove-or-smack-as-well-as-nudge/] - 2010-09-06 18:03:55 - public:weinreich

behavior_change, strategy - 2 | id:78786 -

The Four Primary Types of Social Media Strategy | Geoff Livingston's Blog

[http://geofflivingston.com/2010/09/01/the-four-primary-types-of-social-media-strategy/] - 2010-09-02 05:05:24 - public:weinreich

social_media, strategy - 2 | id:78796 -

The Ben Franklin School of Persuasion

[http://www.jonathanfields.com/blog/ben-franklin-persuasion/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+JonathanFields+%28Jonathan+Fields+%7C+Awake+At+The+Wheel%29] - 2010-08-22 07:34:07 - public:weinreich

behavior_change, social_change, strategy - 3 | id:78838 -

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