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The Collapse of Complex Business Models « Clay Shirky
Five Rules of Brand Ambassadorship | ComPRehension
She Decides: How to Reach the Most Important Audience for Your Health Campaign (pdf)
[http://www.fenton.com/FENTON_SheDecides_IndustryGuide.pdf] - - public:weinreich
New link: http://www.fenton.com/health-who-decides-2/
Smart Chart - Nonprofit communications planner
The Social Media Cheat Sheet
The Dance Floor and The Balcony Social Media Training - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
[http://beth.typepad.com/beths_blog/2010/01/the-dance-floor-and-the-balcony-social-media-training.html] - - public:weinreich
Movement Building Links and Resources - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
[http://beth.typepad.com/beths_blog/2009/08/guest-post-movement-building-resources-compiled-by-frank-barry.html] - - public:weinreich
The power of positive deviants - The Boston Globe
[http://www.boston.com/bostonglobe/ideas/articles/2009/11/29/the_power_of_positive_deviants/?page=full] - - public:weinreich
Marketing and How Social Software Aligns
[http://www.chrisbrogan.com/marketing-and-how-social-software-aligns/?utm_medium=twitter&utm_source=twitterfeed&utm_term=social+media] - - public:weinreich
Social Marketing Compass by Brian Solis and JESS3 on Flickr - Photo Sharing!
[http://www.flickr.com/photos/briansolis/3987986119/?addedcomment=1#comment72157622548301010] - - public:weinreich
Phil Kotler explains Marketing 3.0 in one slide - Holy Kaw!
Public Health 2.0: Re-Mixing Public Health Narrative Report « Nomadologies
[http://nomadologies.wordpress.com/2009/09/22/public-health-2-0-re-mixing-public-health-narrative-report/] - - public:weinreich
The Design with Intent Toolkit v.0.9
[http://architectures.danlockton.co.uk/2009/04/06/the-design-with-intent-toolkit/] - - public:weinreich
The Guide to Community Preventive Services
What Rockstars Can Teach You About Kicking Ass With Social Media
[http://mackcollier.com/what-rockstars-can-teach-you-about-kicking-ass-with-social-media/] - - public:weinreich
Free: The Future of Radical Price, Non-profit Edition
[http://www.mindnumbingthoughts.com/2009/08/free-future-of-radical-price-non-profit.html] - - public:weinreich
How To Kick Start A Community –an Ongoing List « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
[http://www.web-strategist.com/blog/2009/08/14/how-to-kick-start-a-community-an-ongoing-list/] - - public:weinreich
Emotional messaging works; rational messaging hurts
[http://www.donorpowerblog.com/donor_power_blog/2009/08/emotional-messaging-works-rational-messaging-hurts.html] - - public:weinreich
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
[http://www.web-strategist.com/blog/2008/07/15/50-ways-to-use-social-media-listed-by-objective/] - - public:weinreich
10 Must-Haves for Your Social Media Policy
8 social media sins to avoid - iMediaConnection.com
Design Thinking, Social Marketing and Behavior Change
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2009/07/design-thinking-social-marketing-and-behavior-change.html] - - public:weinreich
Please stop saying social media marketing is free - Blog - Small Business Start Up - Ideas - Resources
[http://blog.asmartbear.com/blog/please-stop-saying-social-media-marketing-is-free.html] - - public:weinreich
Social Media: Planning Checklist (Questions to Consider)
How To Be A Social Media Advocate In Conservative Corporate Cultures
[http://www.slideshare.net/ikepigott/how-to-be-a-social-media-advocate-in] - - public:weinreich
Presentation by Ike Pigott
Applying Lessons Learned from South by Southwest (SXSW) to HIV
[http://blog.aids.gov/2009/03/applying-lessons-learned-from-south-by-southwest-sxsw-to-hiv.html] - - public:weinreich
Social media for social good: 4 ground rules for nonprofits | SPURspectives
[http://spurspectives.com/social-media-for-social-good-4-ground-rules-for-nonprofits/] - - public:weinreich
World Social Marketing Conference 08 Keynote Session Presentations
Why to Start a Startup in a Bad Economy
GOOD » Tricking People into Doing the Right Thing»
Nonprofit Storytelling Resources I’ve Found Online
[http://www.nonprofitmarketingguide.com/blog/2008/02/22/nonprofit-storytelling-resources-ive-found-online/] - - public:weinreich
from Nonprofit Communications
Peter Checkland - Wikipedia, the free encyclopedia
Welcome to the Advocacy Progress Planner, an online "logic model" for planning your advocacy effort. | Advocacy Progress Planner
Beginner s Guide to Running
Web 2.0 Startup - The Business Model
Prerequisites For Setting Up A Business-Driven Web 2.0 Effort
[http://www.socialcustomer.com/2007/02/prereqs_for_set.html] - - public:weinreich
Questions to ask before jumping into using social media in your own program
Franchising Health Care as a Business Model for Social Marketing
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/01/franchising_hea.html] - - public:weinreich
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Wired 14.10: Rebuilding Microsoft
[http://www.wired.com/wired/archive/14.10/microsoft_pr.html] - - public:megatux
Rebuilding Microsoft Bill Gates is on his way out. Now it's up to Ray Ozzie to revive the flagging giant – and get it ready for the post-desktop era.
Discovering the Activation Point
[http://www.activationpoint.org/] - - public:weinreich
A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)
Risk, Strategies Explained: Advanced Guide
[http://riskgame.8m.com/Advanced.htm] - - public:time
it is the overall strategic plan and diplomacy that makes the difference between winning and losing!
Social Marketing Benchmark Criteria (pdf)
[http://www.nsms.org.uk/images/CoreFiles/BenchmarkCriteriaTOOLApril2006.pdf] - - public:weinreich
Points to help you make sure your social marketing program is taking appropriate issues into account
Shaping Pro-Environment Behaviors
[http://www.psychologymatters.org/environment.html] - - public:weinreich
Slight changes in the way you word a message can make a big difference in its effectiveness
Nonprofit Communications » Carnival of Nonprofit Consultants, #2
[http://www.writing911.com/blog/2006/06/19/carnival-of-nonprofit-consultants-2/] - - public:weinreich
Logic+Emotion: Updated Manifesto
[http://darmano.typepad.com/logic_emotion/2006/06/updated_manifes.html#comment-18590682] - - public:weinreich
Great advice for how to approach both marketing and life.
Positioning social marketing as a planning process for health education
[http://www.findarticles.com/p/articles/mi_m0CTG/is_2-3_18/ai_108194963] - - public:weinreich
article from American Journal of Health Studies
Safer Neighborhoods Are Fitter Neighborhoods - Yahoo! News
[http://news.yahoo.com/s/hsn/20060306/hl_hsn/saferneighborhoodsarefitterneighborhoods;_ylt=Avshg8N05A2sAVXA4NkmMXW3j7AB;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--] - - public:weinreich
An example of the importance of taking environmental factors into account when designing social marketing programs
Turning Point Collaborative on Social Marketing
[http://www.turningpointprogram.org/Pages/socialmkt.html] - - public:weinreich
Great publications, resources, trainings
Word of Mouth Basic Training -- Word of Mouth Marketing Association
[http://www.womma.org/wombat/agenda.htm] - - public:weinreich
presentations from the WOMMA Basic Training conference
Five Good Ideas about... Social Marketing
[http://www.maytree.com/MaytreeInitiatives/CapacityBuildingAndManagementTraining/FiveGoodIdeas2004-2005Sessions/FiveGoodIdeasSession4print.htm] - - public:weinreich
from The Maytree Foundation
Introduction for Social Marketers
[http://www.toolsofchange.com/english/introductions/social.asp] - - public:weinreich
Tools of Change