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GUIDE TO SOCIAL MARKETING FOR YOUTH (pdf)
[http://www.haas.berkeley.edu/yeah/documents/YouthSocialMarketingGuide.pdf] - - public:weinreich
from Young Entrepreneurs at Haas (YEAH)
SOCIAL MARKETING HANDBOOK (pdf)
[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - - public:weinreich
how to create a social norms campaign from State University of New York at New Paltz
COOPERATION, COMPETITION AND SOCIAL MARKETING
[http://72.14.203.104/search?q=cache:HuUchoBoCFEJ:www.sauder.ubc.ca/faculty/research/docs/weinberg/Ism_1999.pdf+social+marketing&hl=en&client=firefox-a] - - public:weinreich
article by Charles B. Weinberg and Robin J.B. Ritchie
Using Social Marketing to Plan a Nutrition Education Program Targeting Teens
[http://www.joe.org/joe/2003december/a4.shtml] - - public:weinreich
article from the Journal of Extension
The Values and Lifestyles (VALS) Program
[http://www.sric-bi.com/VALS/] - - public:weinreich
SRI offers an interesting model for segmenting your audience based on their attitudes and values.
Marketing's Potential for Traffic Safety: Under or Over Stated?
[http://www.druglibrary.org/schaffer/Misc/driving/s19p2.htm] - - public:weinreich
article by Barry J. Elliott with social marketing implications
The Values and Benefits of Parks and Recreation
[http://www.lin.ca/resource/html/benfits.htm] - - public:weinreich
example of a social marketing strategy
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - - public:weinreich
Higher Education Center for Prevention of Alcohol and Other Drugs
www.digitalwkshop.com - A Site for Social Marketing
[http://www.digitalwkshop.com/social_marketing.htm] - - public:weinreich
out of the box thinking from Bob Belinoff
Social Marketing
[http://www.hc-sc.gc.ca/ahc-asc/activit/marketsoc/index_e.html] - - public:weinreich
Health Canada's excellent website
NSMS: Welcome to the National Social Marketing Strategy Website
[http://www.nsms.org.uk/public/default.aspx] - - public:weinreich
social marketing agency in England
Applying the Social Marketing Model
The Seven Doors Social Marketing Approach
A Field Guide to Designing a Health Communication Strategy
[http://www.jhuccp.org/pubs/fg/02/index.shtml] - - public:weinreich
from Johns Hopkins University Center for Communication Programs
How To Mobilize Communities For Health and Social Change
[http://www.hcpartnership.org/Publications/Field_Guides/Mobilize/htmlDocs/cac.htm] - - public:weinreich
from Health Communication Partnership