Beginner s Guide to Running

[http://zenhabits.net/2007/05/beginners-guide-to-running/] - 2007-05-10 06:51:52 - public:time

advice, blog, Fitness, health, lifehacks, strategy, training - 7 | id:4422 -

Web 2.0 Startup - The Business Model

[http://www.monthlydollar.com/startup/] - 2007-03-14 10:16:34 - public:ghiberti

business+model, business+structure, finance, money, picture, revenue, strategy, web2.0 - 8 | id:282710 -

Prerequisites For Setting Up A Business-Driven Web 2.0 Effort

[http://www.socialcustomer.com/2007/02/prereqs_for_set.html] - 2007-03-04 08:36:18 - public:weinreich

blogging, online_marketing, social_media, strategy - 4 | id:79356 -

Questions to ask before jumping into using social media in your own program

Franchising Health Care as a Business Model for Social Marketing

[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/01/franchising_hea.html] - 2007-01-29 05:44:39 - public:weinreich

international, management, social_marketing, strategy - 4 | id:79369 -

Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.

Wired 14.10: Rebuilding Microsoft

[http://www.wired.com/wired/archive/14.10/microsoft_pr.html] - 2006-12-25 20:49:37 - public:megatux

article, business, microsoft, software, strategy, technology - 6 | id:228313 -

Rebuilding Microsoft Bill Gates is on his way out. Now it's up to Ray Ozzie to revive the flagging giant – and get it ready for the post-desktop era.

Discovering the Activation Point

[http://www.activationpoint.org/] - 2006-12-21 06:48:26 - public:weinreich

behavior_change, social_change, strategy - 3 | id:79400 -

A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)

Risk, Strategies Explained: Advanced Guide

[http://riskgame.8m.com/Advanced.htm] - 2006-11-06 03:44:04 - public:time

games, howto, reference, strategy, tips - 5 | id:4658 -

it is the overall strategic plan and diplomacy that makes the difference between winning and losing!

Social Marketing Benchmark Criteria (pdf)

[http://www.nsms.org.uk/images/CoreFiles/BenchmarkCriteriaTOOLApril2006.pdf] - 2006-07-09 10:22:36 - public:weinreich

filetype:pdf, management, media:document, social_marketing, strategy - 5 | id:79466 -

Points to help you make sure your social marketing program is taking appropriate issues into account

Shaping Pro-Environment Behaviors

[http://www.psychologymatters.org/environment.html] - 2006-07-09 07:12:01 - public:weinreich

environment, social_norms, strategy - 3 | id:79470 -

Slight changes in the way you word a message can make a big difference in its effectiveness

Nonprofit Communications » Carnival of Nonprofit Consultants, #2

[http://www.writing911.com/blog/2006/06/19/carnival-of-nonprofit-consultants-2/] - 2006-06-20 05:35:36 - public:weinreich

management, marketing, nonprofit, strategy - 4 | id:79481 -

Logic+Emotion: Updated Manifesto

[http://darmano.typepad.com/logic_emotion/2006/06/updated_manifes.html#comment-18590682] - 2006-06-14 23:39:58 - public:weinreich

creativity, marketing, strategy - 3 | id:79484 -

Great advice for how to approach both marketing and life.

Positioning social marketing as a planning process for health education

[http://www.findarticles.com/p/articles/mi_m0CTG/is_2-3_18/ai_108194963] - 2006-03-16 09:17:47 - public:weinreich

management, social_marketing, strategy - 3 | id:79515 -

article from American Journal of Health Studies

Safer Neighborhoods Are Fitter Neighborhoods - Yahoo! News

[http://news.yahoo.com/s/hsn/20060306/hl_hsn/saferneighborhoodsarefitterneighborhoods;_ylt=Avshg8N05A2sAVXA4NkmMXW3j7AB;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--] - 2006-03-07 04:58:56 - public:weinreich

obesity, place, strategy - 3 | id:79539 -

An example of the importance of taking environmental factors into account when designing social marketing programs

Turning Point Collaborative on Social Marketing

[http://www.turningpointprogram.org/Pages/socialmkt.html] - 2006-03-01 07:22:48 - public:weinreich

campaign_effects, how_to, partnerships, professional_resource, publication, sample_campaigns, social_marketing_intro, strategy, top_ten - 9 | id:79546 -

Great publications, resources, trainings

Word of Mouth Basic Training -- Word of Mouth Marketing Association

[http://www.womma.org/wombat/agenda.htm] - 2006-01-25 06:54:49 - public:weinreich

blogging, conference, sample_campaigns, social_network, strategy, word_of_mouth - 6 | id:79556 -

presentations from the WOMMA Basic Training conference

Five Good Ideas about... Social Marketing

[http://www.maytree.com/MaytreeInitiatives/CapacityBuildingAndManagementTraining/FiveGoodIdeas2004-2005Sessions/FiveGoodIdeasSession4print.htm] - 2006-01-25 06:22:12 - public:weinreich

nonprofit, social_marketing, strategy - 3 | id:79558 -

from The Maytree Foundation

Introduction for Social Marketers

[http://www.toolsofchange.com/english/introductions/social.asp] - 2006-01-25 05:55:38 - public:weinreich

how_to, social_marketing_intro, strategy, top_ten, tutorial - 5 | id:79561 -

Tools of Change

GUIDE TO SOCIAL MARKETING FOR YOUTH (pdf)

[http://www.haas.berkeley.edu/yeah/documents/YouthSocialMarketingGuide.pdf] - 2006-01-25 05:53:19 - public:weinreich

filetype:pdf, how_to, media:document, strategy, youth - 5 | id:79562 -

from Young Entrepreneurs at Haas (YEAH)

SOCIAL MARKETING HANDBOOK (pdf)

[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - 2006-01-25 05:20:46 - public:weinreich

filetype:pdf, how_to, media:document, social_norms, strategy, substance_abuse - 6 | id:79564 -

how to create a social norms campaign from State University of New York at New Paltz

COOPERATION, COMPETITION AND SOCIAL MARKETING

[http://72.14.203.104/search?q=cache:HuUchoBoCFEJ:www.sauder.ubc.ca/faculty/research/docs/weinberg/Ism_1999.pdf+social+marketing&hl=en&client=firefox-a] - 2006-01-25 04:54:57 - public:weinreich

partnerships, social_marketing, strategy - 3 | id:79566 -

article by Charles B. Weinberg and Robin J.B. Ritchie