Search
Results
My Cheat Sheet Gallery - Marketing and copywriting cheat sheets - The Creative Marketer
100m Articles Analyzed: What You Need To Write The Best Headlines [2021] | BuzzSumo.com
The art of brand strategy and how to get it right
Less is more As we look for ways to build memories and cement pre-disposition in consumers’ minds, coherence and clarity remain significant enablers across touchpoints and over time. Using Kantar’s Link database, we investigated the percentage of people who play back each of the key messages in ads that have 1, 2 or 3+ messages. One message in an ad has much more impact than multiple One message in an ad has much more impact than multiple Source: Kantar Link database, US TV ads The findings were a clear plea for simplicity. Too many messages can dilute communication as our brains can only really think about 3-4 things at once. So, in essence, the more messages an ad attempts to communicate, the lower the likelihood any single message will be communicated strongly. And although the results are somewhat varied by type of ad - TV or static - and by market, there was consensus that to successfully communicate a product benefit, we need to keep it simple and avoid too many messages. This is advertising 101 really, but with the rise of digital, it got lost in some places.
Making your copy more concrete will boost ad recall
In 2005, he asked participants to read samples of text including graduate school applications, sociology dissertation abstracts and translations of a work of Descartes. Some participants read the original versions, written in a verbose, jargon-filled style, while others were given edited versions, with unnecessarily complex words switched for simpler alternatives. Finally, the psychologist asked the participants to rate the intelligence of the authors. Those who read the simplified versions rated the author as +10% more intelligent than those who read the more complex, original text.
10 Emotion-Based Headlines that Work - Copyblogger
את הפסח הזה כולנו עושים בבית! - YouTube
Rhyme as reason in commercial and social advertising. - PubMed - NCBI
The Redirect Method Blueprint
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.
Outdoor advertising doesn't work - Jessica M.H. Smith
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
The alcohol industry doesn’t want you to drink responsibly - Salon.com
The Anatomy of a Marketing Email that Drives Results
Seven Tips for Changing Behaviour – A Manifesto | Rich Media
The Red Flags of Quackery
What Makes Slogans Work - Business Insider
The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It's Not to 'Start with a Billion Dollars') | LinkedIn
Dumb Ways to Die | Creative Summary/Case Study
An Empathy Video That Asks You To Stand in Someone Else's Shoes | On Being
The Ethical Adman: Advertising rape culture in anti-rape campaigns
Ad on Soda and Fat Was Part of Health Dept. Dispute - NYTimes.com
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Framing Science
What makes one health communication ad effective and another not? There are many variables that can make or break the success of the message.