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Don’t listen to the industry sages, they’re not your ad’s target
[https://www.marketingweek.com/ritson-dont-listen-industry-sages-not-target/] - - public:weinreich
Advertising professionals’ view of what makes a good ad is not only biased, it’s usually wrong, as their reaction to Tourism Australia’s last campaign shows.
Saudi Census Ad
[https://twitter.com/QiddiyaGP/status/1531285608622071810] - - public:weinreich
The Saudi General Authority for Statistics is running an ad gently asking people to stop inviting census takers into their homes for coffee and meals.
This Is a Generic Millennial Ad on Vimeo
The Empathy Delusion
[https://www.reachsolutions.co.uk/sites/default/files/2019-07/The%20Empathy%20Delusion%20final.pdf] - - public:weinreich
To explore advertising and marketing’s capacity for empathy, we’ve turned to cutting edge moral psychology. In this white paper we are asking people working in the advertising and marketing industry to consider the deepest questions about their identity, ethics and morals.
All the Facebook Ad Targeting Options You Should Know
Seth's Blog: The two vocabularies (because there are two audiences)
[http://sethgodin.typepad.com/seths_blog/2017/02/the-two-vocabularies-because-there-are-two-audiences.html?utm_content=bufferd0202&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer] - - public:weinreich
A billboard providing information “Only for children” - Osocio, The best of non-profit advertising and marketing for social causes
[http://osocio.org/message/a_billboard_providing_information_only_for_children1/] - - public:weinreich
When Ads Get (Too) Personal - Rebecca Waber - Harvard Business Review
[http://blogs.hbr.org/cs/2013/03/when_ads_get_too_personal.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+harvardbusiness+(HBR.org)] - - public:weinreich