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Ad Shows Dummies Without Seatbelts Cause Pain for Loved Ones
[https://www.adweek.com/creativity/campaign-shows-why-dummies-without-seatbelts-are-not-the-only-ones-hurt/] - - public:weinreich
Excellent contrast with Embrace Life of gain vs loss framing!
Ads Don’t Work That Way | Melting Asphalt
'Scared straight' anti-drug campaigns don't work on users because they usually know MORE about risks than non-users, study says | Mail Online
[http://www.dailymail.co.uk/sciencetech/article-2384671/Scared-straight-anti-drug-campaigns-dont-work-users-usually-know-MORE-risks-non-users-study-says.html] - - public:weinreich
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Framing Science
[http://www.christienicholson.com/?p=19] - - public:weinreich
What makes one health communication ad effective and another not? There are many variables that can make or break the success of the message.