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Effective Blogger Relations: Debunking Myths, Discovering Reality
12 Days of SMEM: Zombies - The Face of the Matter
Blogger outreach - 8 "no-nos" to avoid and what to do instead | Communications Conversations
[http://www.arikhanson.com/2010/09/22/8-blogger-outreach-no-nos-to-avoid-at-all-costs/] - - public:weinreich
Whitepaper: Pitching to Bloggers - best practices (pdf)
[http://www2.fanscape.com/fanscape/fs_womma_whitepaper_Pitching%20to%20Bloggers%20FINAL.pdf] - - public:weinreich