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How to explain RSS the Oprah way
[http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html] - - public:weinreich
A really simple description of how RSS helps you "Read Some Stories"
Social Media: Blogs, COGs, Wikis and Social Marketing (pdf)
[http://www.outreach.usf.edu/conted/conferences/smph/2006PDFs/Lefebvre.pdf] - - public:weinreich
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
Beth Kanter's Guide to Web 2.0
[http://thataway.org/conference/blog/cliffsnotes-for-brainjam/] - - public:weinreich
A "Cliff's Notes" introduction to things like blogging, RSS, tagging, podcasts, wikis and more.