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Split Testing
[https://reallygoodwebsites.co.uk/split-testing/] - - public:timchorlton
AN article from a website designer in leeds talking about how split testing can be made easy in Wordpress.
Psychology in social media adverts
[https://growth.design/case-studies/balance-psychology] - - public:timchorlton
A good walk through showing how various cognitive biases and psychological techniques can be used to improve ad performance.