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Social media analytics: A practical guidebook for journalists and other media professionals | Publications | DW Akademie | DW | 17.07.2019
[https://www.dw.com/en/social-media-analytics-a-practical-guidebook-for-journalists-and-other-media-professionals/a-49615889] - - public:weinreich
This guidebook helps media professionals of small media houses develop a better understanding of how to use data for improving their social media performance. Also includes worksheets and templates.
Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening: Communication Research Reports: Vol 0, No 0
UNDERSTANDING METRICS Guides - Media Impact Project
[http://www.mediaimpactproject.org/understanding-metrics.html] - - public:weinreich
Web Metrics, YouTube Basics and Mobile Metrics Guides
How to write a media measurement report in 4 hours or less | Articles | Main
Media Impact Funders Survey Reveals Varied Perspectives on Impact Assessment | MEDIA IMPACT FUNDERS
[http://mediaimpactfunders.org/media-impact-funders-survey-reveals-varied-perspectives-on-impact-assessment/] - - public:weinreich
Here's Why Social Impact is More Important for Documentaries Than Ever Before | Indiewire
[http://www.indiewire.com/article/heres-why-social-impact-is-more-important-for-documentaries-than-ever-before-20141013] - - public:weinreich
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review (pdf)
[http://www.thecommunityguide.org/healthcommunication/healthcomm-AJPM-evrev-campaigns.pdf] - - public:weinreich
What is the Effect of Mass Media on Suicidal Behavior? - YouTube
[https://www.youtube.com/watch?v=LIly0talFzw&list=TLoWMTUN47NSeOkflYeQ4V1is12pFpwYVC] - - public:weinreich
Proving the impact of media on behaviour change | Health Communication
[http://www.comminit.com/health/content/proving-impact-media-behaviour-change-0] - - public:weinreich
Participant Index Seeks to Determine Why One Film Spurs Activism, While Others Falter - NYTimes.com
[http://www.nytimes.com/2014/07/07/business/media/participant-index-seeks-to-determine-why-one-film-spurs-activism-while-others-falter.html?_r=1] - - public:weinreich
Should We Rate Activist Documentaries by Whether They Inspire People to Act?|Criticwire
[http://blogs.indiewire.com/criticwire/should-we-rate-activist-documentaries-by-whether-they-inspire-people-to-act-20140708] - - public:weinreich
Impact Playbook: Best Practices for Understanding the Impact of Media (pdf)
Mass Media Campaigns and Social Marketing
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2010/12/mass-media-campaigns-and-social-marketing.html] - - public:weinreich
Use of mass media campaigns to change health behaviour : The Lancet
[http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(10)60809-4/fulltext#article_upsell] - - public:weinreich