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Baker’s Four Strategies of Influence Template – Strategy Software Online Tools
Cialdini's Six Principles of Influence - from MindTools.com
Covert Metaphor
Influence
[http://www.rickross.com/reference/brainwashing/brainwashing20.html] - - public:time
Rule of Reciprocity, Commitment and Consistency, Social Proof, Liking, Scarcity