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Bilharzia Campaign in Uganda | The Compass for SBC
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
[https://oxfordre.com/communication/view/10.1093/acrefore/9780190228613.001.0001/acrefore-9780190228613-e-245] - - public:weinreich
Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening: Communication Research Reports: Vol 0, No 0
5 Examples of Transmedia Activism | Movements.org - Alliance for Youth Movements
This is your ass on drugs.
[http://www.slate.com/id/2150334/?nav=navoa] - - public:weinreich
Slate's Seth Stevenson reviews ONDCP's new anti-pot campaign
Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. - Kaiser Family Foundation
[http://www.kff.org/entpartnerships/7515.cfm] - - public:weinreich
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic
NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)
[http://www.ph.ucla.edu/chs/hmrg/documents/narrowcast_manual.pdf] - - public:weinreich
UCLA Health and Media Research Group
In Cold Blood - A nasty new public service announcement from the American Red Cross. By Seth Stevenson
Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)
[http://www.rwjf.org/files/publications/other/BadAds.pdf] - - public:weinreich
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW