We crave deep insights into the human psyche, but we also grapple with the practicalities of time, budget, and access. Now, with the rise of synthetic respondents, the game is changing. But does this mean the end of traditional research with real participants? Not quite.

What are Synthetic Respondents? I know right. But it is quite interesting. Here's a piece covering... Unveiling the Potential • Ipsos checked the power of product testing with synthetic data • The Feedback Loop on Steroids • Blurring the Lines Between Qual and Quant • Navigating the Challenges, and more!