Wow - detailed and useful guide to creating a strategy

Key Points: Behaviour modelling training (BMT) is a popular training intervention which focuses on changing behaviours on the job. BMT improves trainees’ knowledge, skills, and desired actions on the job You can design BMT to work even better, for example by describing both the “what” and the “why” of the new behaviors trainees learn

Welcome to the Behaviour Change for Conservation online course. This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain. The course is spilt into five modules. You can navigate directly to a specific module should you choose. MODULE 1: Outline and overview of opportunities MODULE 2: Designing messaging for impact: framing, priming, and timing MODULE 3: Choosing the right messenger MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement

Sunstein and Thaler used the example of a high school cafeteria layout to demonstrate how small changes in our environment can influence our behavior, and we’ve discussed how a well-laid out office space can improve program participation rates. The example and our observations inspired MDRC’s Center for Behavioral Science (CABS) to create an interactive training session on the power of physical space to provide nudges. We asked training participants — staff at workforce development programs that help people find and keep employment — to try organizing their space with different goals in mind by designing a hypothetical high school cafeteria. Workshop participants received paper cut-out icons for all the essential materials — salads, hot food, snacks, desserts, beverages, cash registers, tables — and were asked to organize a logical cafeteria environment. But the directions had a catch. Each group received a unique goal: arrange the materials to maximize either: Healthy eating, Profits, or Efficiency.

Want to learn more about applying behavioural insights to public policy? Take our free online course—Behavioural insights for public policy. There’s six learning modules, each with a quiz, to measure learning and understanding. It should help you understand the basics of BI, the mission and work of BETA, as well as the ethical application of the field. It takes about two hours – but you can save your progress and do it at your own pace.

A free online course on behavioural insights for public policy from the Behavioral Economics Team of the Australian government