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All the Facebook Ad Targeting Options You Should Know
The Evergreen Guide to Facebook Ads Strategy - 2019 & Beyond. | Falcon.io
[https://www.falcon.io/insights-hub/topics/social-media-strategy/facebook-advertising-strategy-guide/] - - public:weinreich
The Anatomy of a Perfect App Install Ad - Apptamin
Best Practices for Dark Testing on Facebook | The Daily | L2
[https://www.l2inc.com/best-practices-for-dark-testing-on-facebook/2016/blog] - - public:weinreich
For review, “dark testing” is A/B testing on Facebook conducted by 1) building multiple variations of a single post by adjusting the message, thumbnail, image, etc., 2) serving these variations to different, similar audiences, and 3) measuring performance and designating a “winner.”
How to Split Test Facebook Posts and Facebook Ads : Social Media Examiner
JMIR-Web-Based Antismoking Advertising to Promote Smoking Cessation: A Randomized Controlled Trial | Yom-Tov | Journal of Medical Internet Research
7 Steps to Buying Facebook Mobile App Install Ads That Get Downloads
[http://www.bluecloudsolutions.com/blog/buying-facebook-app-install-ads-like-a-boss/] - - public:weinreich
Infographic: Ad Image Sizes for Five Social Networks | SocialTimes
[http://www.adweek.com/socialtimes/infographic-bannersnack-ad-image-sizes/621251] - - public:weinreich
7 Examples of Successful Reddit Marketing
[http://maximizesocialbusiness.com/7-examples-successful-reddit-marketing-10364/] - - public:weinreich
Facebook Ads Still Lag Paid Search CTR - Business Insider
Hey Twitter, Your Ads Are Even Worse Than Facebook's — Here's The Data - Business Insider
[http://www.businessinsider.com/hey-twitter-your-ads-are-even-worse-than-facebooks-heres-the-data-2013-11] - - public:weinreich
How To Use Facebook Ads To Get Press For Your Website (with No Connections and without a PR Firm) « Aaron Zakowski - Advanced Social Media Strategies
How to Create Epic Facebook Ads eBook (pdf)
[http://blog.hubspot.com/Portals/249/docs/ebooks/how_to_create_epic_facebook_ads.pdf] - - public:weinreich
How A Small Nonprofit Effectively Used Facebook Ads | Beth’s Blog
[http://www.bethkanter.org/facebook-ads/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bethblog+%28Beth%27s+Blog%29] - - public:weinreich
e.politics: online advocacy tools & tactics » Case Study: How Facebook Ads Defeated a Florida Ballot Initiative
[http://www.epolitics.com/2011/06/22/case-study-how-facebook-ads-defeated-a-florida-ballot-initiative/] - - public:weinreich
Facebook Marketing: The Busy Person’s Cheat Sheet
The Formula for Effective Facebook Ads [REPORT]
[http://mashable.com/2010/04/20/nielsen-facebook-ad-report/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29] - - public:weinreich
Big Media Just Wants to Relate
[http://businessweek.com/technology/content/jul2006/tc20060711_184814.htm?chan=top+news_top+news] - - public:weinreich
Advertising on social networking sites - from BusinessWeek