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How Psychology Can Influence Consumer Behaviour
[https://www.altair-media.com/soapbox/consumer-behaviour/] - - public:weinreich
Edward L. Bernays, the nephew of Sigmund Freud and the founding father of concepts in Public Relations (PR), is known for linking Freudian psychoanalytic theories to influence consumer behaviour.
Ad Shows Dummies Without Seatbelts Cause Pain for Loved Ones
[https://www.adweek.com/creativity/campaign-shows-why-dummies-without-seatbelts-are-not-the-only-ones-hurt/] - - public:weinreich
Excellent contrast with Embrace Life of gain vs loss framing!
Ads Don’t Work That Way | Melting Asphalt
'Scared straight' anti-drug campaigns don't work on users because they usually know MORE about risks than non-users, study says | Mail Online
[http://www.dailymail.co.uk/sciencetech/article-2384671/Scared-straight-anti-drug-campaigns-dont-work-users-usually-know-MORE-risks-non-users-study-says.html] - - public:weinreich
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Framing Science
[http://www.christienicholson.com/?p=19] - - public:weinreich
What makes one health communication ad effective and another not? There are many variables that can make or break the success of the message.