We crave deep insights into the human psyche, but we also grapple with the practicalities of time, budget, and access. Now, with the rise of synthetic respondents, the game is changing. But does this mean the end of traditional research with real participants? Not quite.

What are Synthetic Respondents? I know right. But it is quite interesting. Here's a piece covering... Unveiling the Potential • Ipsos checked the power of product testing with synthetic data • The Feedback Loop on Steroids • Blurring the Lines Between Qual and Quant • Navigating the Challenges, and more!

These 18 books (there’s a 6a and 6b on there which is why the last number is 17!) offer a comprehensive introduction to the field, exploring the key concepts and applications of behavioral economics in the modern world across a wide range of domains.

Have you ever taken a personality test and been surprised by the results? Or maybe you’ve aced every Myers-Briggs test you’ve ever encountered and swear by its accuracy. Personality tests can be a fun and insightful way to learn more about yourself, but are they a reliable tool for understanding your potential in the workplace? Here we explore the science behind personality tests and their role in the modern workplace.

Some choice Behavioural Science AI Prompt Catalysts to grab here! --> Generating text with particular characteristics, updating text with behavioural tactics, Pre mortems, and valid test approaches, too.