We crave deep insights into the human psyche, but we also grapple with the practicalities of time, budget, and access. Now, with the rise of synthetic respondents, the game is changing. But does this mean the end of traditional research with real participants? Not quite.

What are Synthetic Respondents? I know right. But it is quite interesting. Here's a piece covering... Unveiling the Potential • Ipsos checked the power of product testing with synthetic data • The Feedback Loop on Steroids • Blurring the Lines Between Qual and Quant • Navigating the Challenges, and more!

looking at a study that demonstrates how a simple technological innovation – the mobile phone – significantly improved the flow of information within the fishing industry.

Our aim shouldn’t be merely to make text *appear* simple but to ensure it’s *truly* comprehensible (#comprehension is the real goal)

AI leads to a 44% increase in material discoveries and a 39% rise in patent filings. However, these gains are not evenly distributed. While top researchers experience substantial productivity increases, the impact on lower-performing scientists is minimal.

These 18 books (there’s a 6a and 6b on there which is why the last number is 17!) offer a comprehensive introduction to the field, exploring the key concepts and applications of behavioral economics in the modern world across a wide range of domains.

What does Choice Architecture tell us? Everything communicates – words, images, spaces (real or virtual), timing. To the point where there is no choice to neutrally communicate: There will always be some influence from the form.

Have you ever taken a personality test and been surprised by the results? Or maybe you’ve aced every Myers-Briggs test you’ve ever encountered and swear by its accuracy. Personality tests can be a fun and insightful way to learn more about yourself, but are they a reliable tool for understanding your potential in the workplace? Here we explore the science behind personality tests and their role in the modern workplace.

Some choice Behavioural Science AI Prompt Catalysts to grab here! --> Generating text with particular characteristics, updating text with behavioural tactics, Pre mortems, and valid test approaches, too.

How we increase Bristol household foodwaste recycling by over 28% using behavioural design

Without this, your New Year’s resolution will fail (some up to 92%!). There is a better way that delivers a 50% success rate, and it involves habit forming...

Online returns can cause headaches for both retailers and shoppers. But what if we told you that returns, handled strategically, can actually be a powerful tool to build stronger customer relationships? Behavioral science offers valuable insights into the psychology of returns, and by understanding these, you can turn even unplanned returns into a positive experience for all.

Wellbeing. It might seem a little hard to get hold of. To grasp. It’s physical, right? No? Mental too? Some other stuff, perhaps? Yep; All of that. In fact, it’s these seven: 1. Moral, 2. Psychological, 3. Social, 4. Physical, 5. Emotional, 6. Cognitive, and 7. Mental.

Craving a break? We all do. But there are some surprising secrets: the magic might not lie solely in the escape itself. The anticipation, the delicious simmering excitement, can be a treasure trove of happiness in its own right. and at the end, you may have chance to change how you live. And that doesn’t even talk about the peak and then end on a break; there’s lots to get into.

Our behavioural science approach to research, strategy, and design gets results to shout about. We know we shouldn’t have favourites, but here’s a few of ours.

What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change by uncovering our hidden quirks, judgmental biases, and apparent irrationalities. The only change you'll need to make is how you ask.

For the first time get one set of reliable, repeatable, psychologically proven personality scores for your brand – in a few easy steps with The Hunting Dynasty. Brand personality is how your organisation expresses itself through its tone of voice, core values, beliefs, and visual identity. It’s not just about what your brand looks or sounds like — it’s about how customers feel when interacting with you. Brand personalities map to the Big 5 OCEAN human traits, or Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

Our award-winning survey assesses how well a piece of communication is understood. We also implement and test improvements. With any communication (especially critical information such as medical, financial, instructions for the vulnerable), one can find audiences' just skim and get patchy understanding – or even worse completely misunderstand the message. With this approach, you have access to our award-winning test, proven many times over, and can compare multiple pieces of collateral to give confidence in understanding where there are challenges.

To understand how to nudge entire populations in a more sustainable direction, we need to focus on two key elements: 1. The Individual, 2. The Environment

It is an interesting exercise to think about what a business, or organisation, actually does. Interesting in the sense that it can reframe how to think strategically about what to communicate, and, as a bonus, unlock a portfolio of extensions.