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MTV Smoke Screen Turns Personal Challenge Social - Advertising Age - MediaWorks Idea of the Week
Extra-organizational Activists & Nonprofits Using the Social Web for Their Cause
[http://havefundogood.blogspot.com/2007/02/extra-organizational-activists.html] - - public:weinreich
Great list of examples from Have Fun • Do Good
Word of Mouth Basic Training -- Word of Mouth Marketing Association
[http://www.womma.org/wombat/agenda.htm] - - public:weinreich
presentations from the WOMMA Basic Training conference