Here is an interesting way to visualize how to design for behavior using the COM-B Model and the Behavior Change Wheel If you don't know the Behavior Change Wheel, it is a framework developed by Susan Michie, Robert West and colleagues at UCL It is comprised of 19 different behavior change frameworks. At the center sits The COM-B Model: COM-B is used to look for the barriers or enablers to a behavior Capability (both physical and psychological) Opportuntity (both physical and social) Motivation (both reflective and automatic) It is a powerful way to analyze what may be stopping your customers or employees or even yourself of making the choices you already wanted to do. Outside the COM-B model (center of the wheel) sit the Intervention Types - which can include Education, Incentivization, and Training. As for the example here used in diabetes prevention design: The wheel has been filled with interventions and ways to deliver the intervention in this example. (I may have done it a bit different, but still a good representation) It looks at the Patient level - to Increase the patient's awareness of pre-diabetes It looks at Provider's Level - Improve communication skills, and teachable moments at diagnosis It looks at System Level - Invitation by physicians as well as social marketing. This of course is a small example of how the model could help you go from challenge to outcome.

great infographic!

Use of natural language to represent behaviour-change theories has resulted in lack of clarity and consistency, hindering com-parison, integration, development and use. This paper describes development of a formal system for representing behaviour-change theories that aims to improve clarity and consistency. A given theory is represented in terms of (1) its component constructs (for example, ‘self-efficacy’, ‘perceived threat’ or ‘subjective norm’), which are labelled and defined, and (2) rela-tionships between pairs of constructs, which may be causal, structural or semantic. This formalism appears adequate to rep-resent five commonly used theories (health belief model, information–motivation–behavioural skill model, social cognitive theory, theory of planned behaviour and the trans-theoretical model).

templates showing different graphic ways to present frameworks