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The Battle between Commercial Marketing and Social Marketing – Philip Kotler, Giuseppe Fattori | Social marketing
[https://marketingsociale.net/the-battle-between-commercial-marketing-and-social-marketing-philip-kotler-giuseppe-fattori/] - - public:weinreich
Evaluation of California's Statewide Mental Health Campaigns | RAND
Storytelling in Social Marketing | SpringerLink
A Critical Overview of Social Marketing in Asia - Bo Pang, Sameer A. Deshpande, Tuyet-Mai Nguyen, Jeawon Kim, Yara A. Almosa, Amna Arif, Denni Arli, Marat Bakpayev, Bayram Zafer Erdogan, Haruka Fujihira, H. P. Samanthika Gallage, Mohammad A. Kadir, Derek
Full article: An analysis of social marketing practice: Factors associated with success
Hand Washing Becomes Fun With The #20secondchallenge And #washyourlyrics
[https://www.forbes.com/sites/tarahaelle/2020/03/16/hand-washing-becomes-fun-with-the-20secondchallenge-and-washyourlyrics/#3e747a8d7076] - - public:weinreich
Emotion trumps facts | News, Sports, Jobs - The Express
[http://www.lockhaven.com/opinion/letters-to-the-editor/2018/03/emotion-trumps-facts/] - - public:weinreich
Marketing Strategy - What's the Role of Transmedia Storytelling in Marketing? : MarketingProfs Article
[http://www.marketingprofs.com/opinions/2012/23726/what-s-the-role-of-transmedia-storytelling-in-marketing] - - public:weinreich
Government-to-public campaigns use commercial marketing tactics - DMN
[http://www.dmnews.com/digital-marketing/government-to-public-campaigns-use-commercial-marketing-tactics/article/118392/] - - public:weinreich
Preventing unintended pregnancies
Twitterpillar Emerges as Fail Whale Becomes ‘Endangered’ | WIRED
Episode 2: What is social marketing anyway? - Re-Quilibrium
Action Alliance Framework for Successful Messaging | Action Alliance Framework for Successful Messaging
EIC Online TV: It’s Ok to talk: Mental Health and Media – Social Media - Saddleback College
[http://eicnetwork.tv/Videos/Health-Wellness/H-W-Screening-Room/VideoId/1005/Its-Ok-To-Talk-Mental-Health-And-Media--Social-Media-Saddleback-College] - - public:weinreich
TBJA 026 Nedra Kline Weinreich: How Transmedia Storytelling Can Grow Your Business - Think Like A Journalist
Social Media Week: Kline Weinreich, Mark Warshaw, Mark Horvath, Ken Eklund, Monica Brasov-Curca | Jonathan and Karin Fielding School of Public Health
[http://ph.ucla.edu/news/multimedia/video/social-media-week-kline-weinreich-mark-warshaw-mark-horvath-ken-eklund-monica] - - public:weinreich
ISMA Webinar - Immersive Social Marketing: A Model for Incorporating Transmedia Storytelling
[http://i-socialmarketing.net/webinars/webinar18a/webinar18a/lib/playback.html] - - public:weinreich
Your 2016 Inbound Strategy Requires Social Triggers and Transmedia Storymaking | Inc.com
[http://www.inc.com/bill-carmody/your-2016-inbound-strategy-requires-social-triggers-and-transmedia-storymaking.html] - - public:weinreich
How to design your factual project for maximum impact – Conducttr
Watch "What If? Transmedia for Change - TEDxTransmedia" Video at TEDxTalks
It’s Ok to talk: Mental Health and Media – Social Media - Saddleback College :: EIC Online TV
[http://eicnetwork.tv/Videos/HealthWellness/HWScreeningRoom/TabId/871/VideoId/1005/Its-Ok-To-Talk-Mental-Health-And-Media--Social-Media-Saddleback-College.aspx] - - public:weinreich
Data Geek or Storyteller? Today’s CMO Must Excel at Both | Convince and Convert: Social Media Strategy and Content Marketing Strategy
[http://www.convinceandconvert.com/digital-marketing/data-geek-or-storyteller-todays-cmo-must-excel-at-both/] - - public:weinreich
Videos from Transmedia for Good Speaker Series Now Available!
[http://us3.campaign-archive2.com/?u=7bc31ddbe56e6e9d175022e96&id=a4d4460542&e=dbfff9e671] - - public:weinreich
Correct link: http://us3.campaign-archive2.com/?u=7bc31ddbe56e6e9d175022e96&id=a4d4460542
2013 NCHCMM Conference Session Videos - Building Sustainability of MH Messages in News and Entertainment Media
[http://www.nphic.org/conferences/2013/nchcmm-postconference/1183-conferences/2013/nchcmm/3548-2013-nchcmm-281] - - public:weinreich
Social Marketer Profile Series | Nedra Kline Weinreich: Social Marketing’s “How to” Guide
[http://i-socialmarketing.org/social-marketing-news/2868-social-marketer-profile-series--nedra-kline-weinreich-social-marketings-how-to-guide-] - - public:weinreich
Turning Awareness into Action | Culture on GOOD
Changing the World One Story at a Time « Collaborative Services
[http://collaborativeservicesinc.wordpress.com/2012/04/10/changing-the-world-one-story-at-a-time/] - - public:weinreich
What's the Role of Transmedia Storytelling in Marketing? | MarketingProfs Daily Fix Blog
[http://www.mpdailyfix.com/whats-the-role-of-transmedia-storytelling-in-marketing/] - - public:weinreich
The Miracle Mile Paradox ARG Case study
[http://www.slideshare.net/aprilarrglington/the-miracle-mile-paradox-arg-case-study] - - public:weinreich
Storytelling: Not Just for Social Marketers Anymore
[https://ktexchange.sph.uth.tmc.edu/Blog/post/2012/08/14/Storytelling-Not-Just-for-Social-Marketers-Anymore.aspx] - - public:weinreich
transmedia storytelling blog salon | NAMAC
Transmedia L.A. » DIY Days L.A. 2011
IMG_5877.jpg (JPEG Image, 450x300 pixels)
#Interview: Nedra Weinreich, Owner of the "Spare Change" Blog | The MKCREATIVE Media Nonprofit Blog
[http://mkcreative.net/blog/2011/09/28/interview-nedra-kline-weinreich-social-marketer-author-and-owner-of-the-spare-change-blog/?utm_source=wordtwit&utm_medium=social&utm_campaign=wordtwit] - - public:weinreich
http://www.mkcreative.net/blog/interview-nedra-kline-weinreich-social-marketer-author-and-owner-of-the-spare-change-blog/#.UaPMaevpK4I