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Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening: Communication Research Reports: Vol 0, No 0
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review (pdf)
[http://www.thecommunityguide.org/healthcommunication/healthcomm-AJPM-evrev-campaigns.pdf] - - public:weinreich
What is the Effect of Mass Media on Suicidal Behavior? - YouTube
[https://www.youtube.com/watch?v=LIly0talFzw&list=TLoWMTUN47NSeOkflYeQ4V1is12pFpwYVC] - - public:weinreich
Proving the impact of media on behaviour change | Health Communication
[http://www.comminit.com/health/content/proving-impact-media-behaviour-change-0] - - public:weinreich
Mass Media Campaigns and Social Marketing
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2010/12/mass-media-campaigns-and-social-marketing.html] - - public:weinreich
Use of mass media campaigns to change health behaviour : The Lancet
[http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(10)60809-4/fulltext#article_upsell] - - public:weinreich
The Role of the Media in Promoting and Reducing Tobacco Use
Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. - Kaiser Family Foundation
[http://www.kff.org/entpartnerships/7515.cfm] - - public:weinreich
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic
Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)
[http://www.rwjf.org/files/publications/other/BadAds.pdf] - - public:weinreich
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW