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The Role of Visuals in Communicating Health to Low Literate Adults (see p.40) (pdf)
UsIng SocIal MedIa Platforms to Amplify PublIc Health Messages: An Examination of Tenets and Best Practices for Communicating with Key Audiences (pdf)
[http://smexchange.ogilvypr.com/wp-content/uploads/2010/11/OW_SM_WhitePaper.pdf] - - public:weinreich
How Smartphones Are Changing Health Care for Consumers and Providers (pdf)
[http://www.chcf.org/documents/healthit/HowSmartphonesChangingHealthCare.pdf] - - public:weinreich
publication from CA Healthcare Fdn
Developing your messages: it’s a risky business (pdf)
[http://www.thcu.ca/infoandresources/newsletters/fall2000suppfinal.pdf] - - public:weinreich
Supplement to Issue on Risk Communication from University of Toronto
Special Issue on Risk Communication (pdf)
[http://www.thcu.ca/infoandresources/newsletters/fall2000final.pdf] - - public:weinreich
from the Health Communication Unit at University of Toronto
NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)
[http://www.ph.ucla.edu/chs/hmrg/documents/narrowcast_manual.pdf] - - public:weinreich
UCLA Health and Media Research Group