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Soap Operas for Social Change to Prevent HIV/AIDS - training manual (pdf)
[http://www.populationmedia.org/wp-content/uploads/2008/01/unfpa_training_guide.pdf] - - public:weinreich
Whitepaper: Pitching to Bloggers - best practices (pdf)
[http://www2.fanscape.com/fanscape/fs_womma_whitepaper_Pitching%20to%20Bloggers%20FINAL.pdf] - - public:weinreich
She Decides: How to Reach the Most Important Audience for Your Health Campaign (pdf)
[http://www.fenton.com/FENTON_SheDecides_IndustryGuide.pdf] - - public:weinreich
New link: http://www.fenton.com/health-who-decides-2/
Media Advocacy Workbook (pdf)
[http://www.thcu.ca/infoandresources/publications/ma%20workbook%20v104.pdf] - - public:weinreich
From the Health Communication Unit, University of Toronto
Developing your messages: it’s a risky business (pdf)
[http://www.thcu.ca/infoandresources/newsletters/fall2000suppfinal.pdf] - - public:weinreich
Supplement to Issue on Risk Communication from University of Toronto
Special Issue on Risk Communication (pdf)
[http://www.thcu.ca/infoandresources/newsletters/fall2000final.pdf] - - public:weinreich
from the Health Communication Unit at University of Toronto
NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)
[http://www.ph.ucla.edu/chs/hmrg/documents/narrowcast_manual.pdf] - - public:weinreich
UCLA Health and Media Research Group
GUIDE TO SOCIAL MARKETING FOR YOUTH (pdf)
[http://www.haas.berkeley.edu/yeah/documents/YouthSocialMarketingGuide.pdf] - - public:weinreich
from Young Entrepreneurs at Haas (YEAH)
SOCIAL MARKETING HANDBOOK (pdf)
[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - - public:weinreich
how to create a social norms campaign from State University of New York at New Paltz