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Incentives and Values: Using values based segmentation to target the right incentives to the right people (pdf)
[http://www.thecampaigncompany.co.uk/images/stories/Health_Incentives_-_Response_to_NICE.pdf] - - public:weinreich
N Squared Public policy and the power of networks (pdf)
[http://www.thersa.org/__data/assets/pdf_file/0003/330258/RSA_Pamphlet-publicpolicy.pdf] - - public:weinreich
Nudge + Networks