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The Social Break-up - Subscribers, Fans and Followers (pdf)
Streams, Walls, and Feeds 109 User Experience Guidelines for Improving Notifications, Messages, and Alerts Sent Through Social Networks and RSS (pdf)
UsIng SocIal MedIa Platforms to Amplify PublIc Health Messages: An Examination of Tenets and Best Practices for Communicating with Key Audiences (pdf)
[http://smexchange.ogilvypr.com/wp-content/uploads/2010/11/OW_SM_WhitePaper.pdf] - - public:weinreich
Using social media in qualitative research (pdf)
[http://www.mra-net.org/rq/documents/SocialMediaResearchQualCaseStudySeptember2010.pdf] - - public:weinreich
The Business and Culture of Social Media (Lear Center) - pdf
Whitepaper: Pitching to Bloggers - best practices (pdf)
[http://www2.fanscape.com/fanscape/fs_womma_whitepaper_Pitching%20to%20Bloggers%20FINAL.pdf] - - public:weinreich
Barack Obama's Social Media Toolkit (pdf)
[http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf] - - public:weinreich
case study/lessons learned