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She Decides: How to Reach the Most Important Audience for Your Health Campaign (pdf)
[http://www.fenton.com/FENTON_SheDecides_IndustryGuide.pdf] - - public:weinreich
New link: http://www.fenton.com/health-who-decides-2/
Social Marketing Benchmark Criteria (pdf)
[http://www.nsms.org.uk/images/CoreFiles/BenchmarkCriteriaTOOLApril2006.pdf] - - public:weinreich
Points to help you make sure your social marketing program is taking appropriate issues into account
GUIDE TO SOCIAL MARKETING FOR YOUTH (pdf)
[http://www.haas.berkeley.edu/yeah/documents/YouthSocialMarketingGuide.pdf] - - public:weinreich
from Young Entrepreneurs at Haas (YEAH)
SOCIAL MARKETING HANDBOOK (pdf)
[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - - public:weinreich
how to create a social norms campaign from State University of New York at New Paltz