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Incentives and Values: Using values based segmentation to target the right incentives to the right people (pdf)
[http://www.thecampaigncompany.co.uk/images/stories/Health_Incentives_-_Response_to_NICE.pdf] - - public:weinreich
UsIng SocIal MedIa Platforms to Amplify PublIc Health Messages: An Examination of Tenets and Best Practices for Communicating with Key Audiences (pdf)
[http://smexchange.ogilvypr.com/wp-content/uploads/2010/11/OW_SM_WhitePaper.pdf] - - public:weinreich
She Decides: How to Reach the Most Important Audience for Your Health Campaign (pdf)
[http://www.fenton.com/FENTON_SheDecides_IndustryGuide.pdf] - - public:weinreich
New link: http://www.fenton.com/health-who-decides-2/
Understanding Consumers' Health Information Preferences: Development and Validation of a Brief Screening Instrument (pdf)
[http://www.gwu.edu/~cih/journal/JHClink/v11n8_maibach.pdf] - - public:weinreich
Free article from J. of Health Communication that identifies four segments of the adult popn with regard to health information preferences based on their degree of engagement in health enhancement, and degree of independence in health decision making.