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Oracle Introduces “Inner Circle” Partner Initiative For Oracle CRM On Demand
Social Media: Blogs, COGs, Wikis and Social Marketing (pdf)
[http://www.outreach.usf.edu/conted/conferences/smph/2006PDFs/Lefebvre.pdf] - - public:weinreich
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
Demographic Market Research/Social Marketing in Prevention (pdf)
[http://www.drugs.indiana.edu/publs/newsline/pdfs/v11n4.pdf] - - public:weinreich
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.