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Don’t just target an audience, target their mood
When people feel positive, they are positive about advertising, so brands should be targeting – or, better yet, creating – moments of happiness and relaxation.
Picking the “right“ message - Dr. Kate Wolin’s Substack
This highlights some really important things to consider in creating behavior change interventions - there isn't one “user journey“ - as Amy said many times, personalization will matter (and we can have a whole other conversation on what personalization means). There may be a “dose“ effect for some people where they need to accumulate a certain understanding before any message works and it is more about the dose than the personalization (or not) of the most proximal message.
Megastudy shows that reminders boost vaccination but adding free rides does not | Nature
Nedra Weinreich on X: “Love this sign I saw in my neighborhood commending the owners for conserving water by not having a lush lawn. #h2no http://t.co/edTMYC2h6S“ / X
My Phone and Me: Understanding People’s Receptivity to Mobile Notifications
Notifications are extremely beneficial to users, but they often demand their attention at inappropriate moments. In this paper we present an in-situ study of mobile interruptibility focusing on the effect of cognitive and physical factors on the response time and the disruption perceived from a notification. Through a mixed method of automated smartphone logging and experience sampling we collected 10372 in-thewild notifications and 474 questionnaire responses on notification perception from 20 users. We found that the response time and the perceived disruption from a notification can be influenced by its presentation, alert type, sender-recipient relationship as well as the type, completion level and complexity of the task in which the user is engaged. We found that even a notification that contains important or useful content can cause disruption. Finally, we observe the substantial role of the psychological traits of the individuals on the response time and the disruption perceived from a notification.
Health Department Launches NYC’s First Public Health Vending Machine - NYC Health
S:US will oversee the vending machine’s operation at 1676 Broadway in Brooklyn, outside of a supportive housing facility run by the organization. The machine will stock a variety of health and wellness supplies, such as naloxone (Narcan®), hygiene kits, and safer sex kits. S:US will restock the machine and include items that meet the needs of the local community alongside harm reduction supplies.
Customer Segmentation: “When and Where“ Instead of “Who“ - Blog - Julia Kolodko
Behavioral research clearly shows that our preferences depend on the context in which we make decisions. It is, therefore, more important to understand how a situation affects (purchasing) decisions rather than how people with similar traits tend to behave.
OPERATION CHRISTMAS - YouTube
In 2010, Colombia's defense minister contacted an ad agency to create an idea to demobilize FARC members, the oldest guerrilla army in Latin America. The agency, after spending over a year talking to nearly 100 of its members, learned two main things (1). -First, guerrilla members are ordinary men and women and not only guerrillas, a fact which is often forgotten after 60 years at war. -Secondly, they are more likely to demobilize during Christmas as it is a sensitive and emotional period. Based on these insights, they had a clever idea to put a Christmas tree in strategic walking paths in the middle of the jungle that would light up when someone passed by with a message promoting demobilization. The results? Three hundred thirty-one people who demobilized named this idea as one of the reasons to do so. Over the years, several campaigns from the same agency were quite successful, and overall, they were named in over 800 demobilizations. Causality, of course, cannot be established. Nevertheless, any measurable, non-violent efforts like this one are praised. Next time you think you have a difficult-to-reach customer, maybe think again!
If context is king, why has nudging ignored it so much?
Playing Pong while waiting for the train
Five Years Later: Awareness Of New York City's Calorie Labels Declined, With No Changes In Calories Purchased - PubMed
Inside Google's Efforts to Engineer Its Food for Healthiness | OneZero
Crowd-diagnosing STDs on Reddit
I’ve been working on a model to help explain the stages of peer health connection and I’d love to get feedback on it.
600 defibrillators to be installed at lottery booths across Israel - Israel News - Jerusalem Post
Empowering interventions to promote sustainable lifestyles: Testing the habit discontinuity hypothesis in a field experiment - ScienceDirect
Life course changes disrupt old habits and may create a mood for more change. • An intervention to promote sustainable behaviours was tested among 800 households. • Behaviour change was more likely if participants recently had moved house. • The results were compared with non-movers and a no-intervention control group. • The ‘window of opportunity’ lasted up to three months after relocation.
ChristianaCare on Twitter: “Getting your flu shot only takes a few minutes. Hundreds of caregivers took advantage of our #HitMeWithYourFluShot drive-thru #flushot station outside Christiana Hospital. #FightFlu https://t.co/BV7L126qd0“ / Twitter
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
'A very dangerous situation': psychiatrists sound alarm over Sask. children's hospital design | CBC News
The doors will soon open at Saskatchewan's first children's hospital, but some psychiatrists say the building is rife with safety and suicide risks.
The phone case models use to subvert Instagram - The Verge
Universal Design | asla.org
If we want everyone to participate in public life, we must design and build an inclusive public realm that is accessible to all. Public life can’t just be available to the abled, young, or healthy. Everyone navigates the built environment differently, with abilities changing across a person's lifespan. The sizeable global population of people with physical, auditory, or visual disabilities, autism or neurodevelopmental and/or intellectual disabilities, or neuro-cognitive disorders will face greater challenges if we don’t begin to more widely apply universal design principles.
UK's first supermarket designed by public health experts launches in Central London | London Evening Standard
Bias in the Spotlight: Hot-cold empathy gap | Research World
Poop on Demand - collect stool sample at clinic instead of in home
Post-it notes spread protest message on Hong Kong’s Lennon Walls — Quartz
The Hidden Costs of Reminders - Behavioral Scientist
Why Wellness Programs Don’t Work So Well - Knowledge@Wharton
A 'one size fits all' approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.
Follow-Up: The Reasons People Don't Return Their Shopping Carts - Scientific American Blog Network
These Are the Most Hilariously Unfortunate Ad Placements Ever | 22 Words
Mediatel: Newsline: Brands need to reach consumers when their habits are in flux
Game of Balls | Blue Ball Foundation
Clever way to reach young men with info on testicular self-exam - via porn sites.
An Amazing Village Designed Just For People With Dementia | Gizmodo Australia
Understanding “Place” in Social Marketing
Drought Radio Station Will Help You Time Your Showers | Santa Monica, CA Patch
STUDY: “Grab a Cup, Fill It Up!” Low-cost strategy increases student water intake during school lunch | Harvard School of Public Health Prevention Research Center | Harvard T.H. Chan School of Public Health
How online services are contributing to gonorrhoea treatment resistance | Comment | Pharmaceutical Journal
Giving the Poor Easy Access to Healthy Food Doesn’t Mean They’ll Buy It - NYTimes.com
Will Pregnancy Tests In Alaska Bars Dissuade Moms-To-Be From Drinking? : NPR
What Time of Day Do We Feel Most Anxious? - The Atlantic
A Shave, a Haircut, and a Blood Pressure Test - The Atlantic
Amazing places — Beautiful Places on Earth and Places i'd love to visit...
The Next Time You Cut Your Finger, Save a Life - Business - GOOD
HealthyCity.org
Hope for Film
The Brooklyn Paper: Joe Camel — a hipster? R.J. Reynolds markets its smokes to Williamsburg
What Are the Healthiest Cities in the World? 25 Infographics, Studies and Rankings
sign, sign, everywhere a sign. do this, don’t do that, can’t you read the sign? — free-range communication
What's Your Health Code
Maps: Color-Coding the Racial Divide - LAist
Slipstream - Fighting Obesity Through Public and Private Policy - NYTimes.com
Pedestrian Flags - product approach
http://www.kirklandwa.gov/depart/Public_Works/Transportation_and_Traffic/Pedestrian_Flags_-_FAQs.htm