A new survey from The Verge and Vox Media addresses this moment of internet fragmentation.

The current paper explains how modern technology interacts with human psychology to create a funhouse mirror version of social norms.

How memes can work for causes

FDA/Rescue

According to Social Media Perth, the acronym stands for “get ready with me,“ which is a common form of video content found on platforms like YouTube and increasingly on TikTok as well. These videos are typically created by people in the beauty and fashion spaces, and they involve a thorough documentation of everything an influencer does during their morning or evening routines.

The theme of the 2023 annual virtual CHASM conference is “Health is Social: Leveraging the Metaverse to Improve Public Health.” A theme throughout the conference will be the role of social connectedness in health and ways we can leverage the metaverse to strengthen social ties, social support, and tilt social norms toward healthy choices, healthy lifestyles, and healthy communities. This conference will feature keynote speakers and panelists who are studying and innovating tools of the metaverse, including social media, virtual reality, and digital technologies to help us connect in ways that solve health problems.

This chapter highlights how Facebook can enable researchers to understand their audiences, why people choose to share content with friends and family and what that means for the kind of health content that works on Facebook. As the primary case study, the chapter describes an online graphic novel about depression called the Black Dog. The chapter highlights research that revealed three key insights on why people share entertainment-education campaigns like the Black Dog on social media. There are three primary reasons that people share content on Facebook: (1) to define who they are, (2) to be of value to their friends, and (3) to make a positive difference in their community or the world.

accessible best practices for social media content and digital communications

This manual provides a quick overview of the steps required to develop an infodemic insights report that can be used during an emergency response or for routine health programming (where so-called low-level infodemics may be more common). The steps are: 1. Choose the question that infodemic management insights could help to answer 2. Identify and select the data sources and develop an analysis plan for each data source 3. Conduct an integrated analysis across those data sources 4. Develop strategies and recommendations 5. Develop an infodemic insights report 6. Disseminate the infodemic insights report and track the actions taken.

TikTok is rising, Facebook is declining, and “return of the website homepage” is wishful thinking. Only 22% consume news starting with an outlet's home page. 36% avoid news altogether, esp young people. News avoiders say they're interested in positive/solutions oriented stories. Trust in news/sources continues down.

“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.

One of the main goals of the project was to develop a model (presented below) that NFPs can use to structure and execute their social media outreach campaigns. The resulting model is an extension of the previous work in this area by the Initiative of Georgetown University Center for Social Impact Communication and the Meyer Foundation. The model rests on five strategic pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Social Awareness.

One of the exciting promises of web3 is the idea of decentralized networks, so that one decision maker can’t necessarily take down a platform used by hundreds or thousands, alone. But how do you build that network? How does that fit with your business model? Your marketing goals? If you’re a creator, why would you spend the time developing a corner of this new internet just for your project’s fanbase? While social media platforms will persist, there’s a layer that has always separated successful, memorable projects from one-hit wonders: fan communities.

Digital media are omnipresent in modern life, but the science on the impact of digital media on behavior is still in its infancy. There is an emerging evidence base of how to use digital media for behavior change. Strategies to change behavior implemented using digital technology have included a variety of platforms and program strategies, all of which are potentially more effective with increased frequency, intensity, interactivity, and feedback. It is critical to accelerate the pace of research on digital platforms, including social media, to understand and address its effects on human behavior. The purpose of the current paper is to provide an overview and describe methods in this emerging field, present use cases, describe a future agenda, and raise central questions to be addressed in future digital health research for behavior change. Digital media for behavior change employs three main methods: (1) digital media interventions, (2) formative research using digital media, and (3) digital media used to conduct evaluations. We examine use cases across several content areas including healthy weight management, tobacco control, and vaccination uptake, to describe and illustrate the methods and potential impact of this emerging field of study. In the discussion, we note that digital media interventions need to explore the full range of functionality of digital devices and their near-constant role in personal self-management and day-to-day living to maximize opportunities for behavior change. Future experimental research should rigorously examine the effects of variable levels of engagement with, and frequency and intensity of exposure to, multiple forms of digital media for behavior change.

A team that included writers, designers, scientists and educators worked together to put together the package of images the public saw, and the alt text was not an afterthought, Rhue said. He said the team had a relatively short period of time to produce those descriptions. He only saw the photos a week before the public did. But they had spent the previous two years discussing accessibility and working with a consulting agency to create an alt text stylebook. During that process, they practiced writing descriptions and learned what didn’t work. “I had thought that brevity was a really important thing. That’s a common misconception,” Rhue said. He pointed to the saying “a picture is worth a thousand words” and said the recent images required more words than that to fully capture them. “There were more than 1,000 words written about each of those pictures, and we could keep going.”

A critical thinking approach to identifying how we fall prey to the psychologically exploitative strategies being used by some content creators on LinkedIn and other social media

This toolkit outlines broad concepts of branding, post design, and post management. It also provides details, suggestions, and tips on how to create an account, gain a following, increase engagement, and more on both Facebook and Instagram. . Lastly, it details the process of using paid Facebook and Instagram advertisements for research purposes (i.e., recruiting participants).

“We’re basically creating an MCU-style universe of characters on TikTok,” says Benjamin. “Some succeed, some fail — it’s the TV pilot season model where we only invest in those that get traction and audiences love.”