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DesignKit Online: Online Designing Tool | Free Download
100+ open source innovation tools from the greatest design & strategy agencies in the world. Ideal for both offline or online workshops. All tools are pixel perfectly packaged in a vectorized PDF or PNG and can be downloaded for free.
My Cheat Sheet Gallery - Marketing and copywriting cheat sheets - The Creative Marketer
Marketers need to put creativity back in its place
“One of the greatest gifts strategists can give themselves is the humility to appreciate that tactical ideas are neither their strength nor their responsibility. Setting up goals and scoring them are two very different things. To do one well you usually need to ignore the other. ...Strategy is not lesser than creativity, because it pre-empts and prepares it for victory. A brand must travel through the confusing forests of targeting, positioning and objectives before it can set up camp on the fertile field of creativity.“
Tools | Service Design Tools
Gillian Rightford on Twitter: “If you write briefs as part of your job, read & bookmark this. So much that’s NB & useful, from truly interrogating the objective, to making sure the different sections line up, to writing your proposition as a headline, to
If you write briefs as part of your job, read & bookmark this. So much that’s NB & useful, from truly interrogating the objective, to making sure the different sections line up, to writing your proposition as a headline, to the brief being a dynamic doc open to improvement.
Wow How Now: A Creative Pitch Technique | ISOLATED Talks® from home | Creatively supporting mental health
Christy Dena's Field Notes From Earth » Narrative Design Methods: The Journey Chart
The Journey Chart is an overview of the different elements of a project juxtaposed to show how they work together over the duration of the player/audience/reader experience. I’m sharing the Journey Chart Method because I’ve found it to be a nifty way to externalise, discover, inspire, unify, direct, and communicate the various elements of a project and how they are all connected.
Your Strategy Needs More Debate - Marco Del Valle - Medium
Creative Brief Writing - The Problem Statement - YouTube
Tools for better thinking | Untools
Collection of thinking tools and frameworks to help you solve problems, make decisions and understand systems.
Solve the Right Problems with this 7-Step Problem Framing Workshop Template (Free Download) | Mightybytes
How To Frame A Problem To Find The Right Solution
The Content Strategy of Civil Discourse, Part 5 | Think Company
In part four, we looked at the difference between hierarchical and collaborative conversations. Now we bring it all together and ask, “What can we do?” The answer is, a lot. There are, as it turns out, many solutions to how we can do a better job of talking to each other, and any one of these are approaches you can try in your own lives or organizations.
Creating Names with Emotional Appeal - The Startup - Medium
The Humanitarian Innovation Guide
The Humanitarian Innovation Guide is a growing online resource to help individuals and organisations find their starting point and navigate the humanitarian innovation journey.
3 Simple Habits to Improve Your Critical Thinking
Post-it notes spread protest message on Hong Kong’s Lennon Walls — Quartz
Liberating Structures - 33 methods to generate ideas in a group
group facilitation methods for icebreakers, brainstorming, prioritizing, etc.
Creative Feedback (Head, Heart, Body) - Google Slides
How and when to give different types of feedback on creative designs
Trendwatching.com's Consumer Trend Canvas (trend understanding worksheet) (pdf)
Propagation Planning: Revised Propagation Planning Brief
Contests and Challenges from the Government: USA.gov
Nonprofit Storytelling Resources I’ve Found Online
from Nonprofit Communications
Logic+Emotion: Updated Manifesto
Great advice for how to approach both marketing and life.