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Attractive names of meals for healthier diets of children – B.BIAS Blog
[https://bbiasblog.wordpress.com/2017/07/01/attractive-names-of-the-meals-for-healthier-diets-of-the-children/] - - public:weinreich
Discarding classical solutions such as information campaigns, it offers a much simpler alternative: make the healthy options more tempting. How? By changing their names. Several research teams in the US have tried this strategy in various school canteens and they found that making the names “seductive”, catchy or funny can induce children to eat healthier.
Wreaking “Havoc” on Smoking: Social Branding to Reach Young Adult “Partiers” in Oklahoma
Me eat vegetable: Cookie Monster wants kids to snack healthier | Guardian Sustainable Business | theguardian.com
[http://www.theguardian.com/sustainable-business/2014/oct/04/cookie-monster-sesame-street-vegetable-fruit-tv-cartoon-character] - - public:weinreich
All 50 Youth Marketing Keywords You Need to Know
[http://www.slideshare.net/mobileyouth/download-all-50-youth-marketing-keywords-you-need-to-know] - - public:weinreich
The VERB Campaign - special supplement
[http://www.ajpm-online.net/issues/contents?issue_key=S0749-3797(08)X0007-8] - - public:weinreich
American Journal of Preventive Medicine series of articles on the campaign