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Why are you making vegetables scary? - VegPower
Attractive names of meals for healthier diets of children – B.BIAS Blog
[https://bbiasblog.wordpress.com/2017/07/01/attractive-names-of-the-meals-for-healthier-diets-of-the-children/] - - public:weinreich
Discarding classical solutions such as information campaigns, it offers a much simpler alternative: make the healthy options more tempting. How? By changing their names. Several research teams in the US have tried this strategy in various school canteens and they found that making the names “seductive”, catchy or funny can induce children to eat healthier.
American Journal of Preventive Medicine - The VERB™ Campaign
Grocers Introduce Kid-Friendly Snack Section In The Produce Aisle : The Salt : NPR
[http://www.npr.org/blogs/thesalt/2014/08/25/341963166/grocers-lead-kids-to-produce-aisle-with-junk-food-style-marketing?utm_source=facebook.com&utm_medium=social&utm_campaign=npr&utm_term=nprnews&utm_content=20140825] - - public:weinreich
Bans on School Junk Food Pay Off in California - NYTimes.com
[http://well.blogs.nytimes.com/2012/05/08/bans-on-school-junk-food-pay-off-in-california/] - - public:weinreich
Video games help schools get kids moving, exercising more - USATODAY.com
The VERB Campaign - special supplement
[http://www.ajpm-online.net/issues/contents?issue_key=S0749-3797(08)X0007-8] - - public:weinreich
American Journal of Preventive Medicine series of articles on the campaign
VERB Campaign - Research
[http://www.cdc.gov/youthcampaign/research/resources.htm#Concept] - - public:weinreich
A wealth of research findings on effective messages and approaches to increasing physical activity among youth.