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Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns | AJPH | Vol. 107 Issue 3
Peer Crowd Identification and Adolescent Health Behaviors: Results From a Statewide Representative Study - Jeffrey W. Jordan, Carolyn A. Stalgaitis, John Charles, Patrick A. Madden, Anjana G. Radhakrishnan, Daniel Saggese, 2018
[http://journals.sagepub.com/doi/abs/10.1177/1090198118759148?journalCode=hebc] - - public:weinreich
Teens, Social Media & Technology Overview 2015 | Pew Research Center
Wreaking “Havoc” on Smoking: Social Branding to Reach Young Adult “Partiers” in Oklahoma
Social Media - The Coolest Social Network With Teens : MarketingProfs Article
[http://www.marketingprofs.com/charts/2015/27790/the-coolest-social-network-with-teens] - - public:weinreich
What Time of Day Do We Feel Most Anxious? - The Atlantic
[http://www.theatlantic.com/health/archive/2014/09/when-do-we-feel-bad/379586/] - - public:weinreich
danah boyd - It's Complicated (pdf)
One Size Does Not Fit All When Marketing To Millennials - AdLibbing.org
[http://www.adlibbing.org/2013/07/08/one-size-does-not-fit-all-when-marketing-to-millennials/] - - public:weinreich
Blogs Wane as the Young Drift to Sites Like Twitter - NYTimes.com
15 Innovative Infographics Illustrating Critical Digital Media Data | Living the Path: An Online Community for Health Marketing Communications Pros
[http://community.pathoftheblueeye.com/Data/15-innovative-infographics-illustrating-critical-digital-media-data] - - public:weinreich
CDC - Health Marketing Resources and Tools
[http://www.cdc.gov/healthmarketing/resources.htm] - - public:weinreich
Audience profiles and other useful resources
Publications on Technical Assistance Bulletins (TABs)
[http://store.health.org/catalog/results.aspx?h=publications&topic=101] - - public:weinreich
Fact sheets about various aspects of developing communications materials, some available online and others can be ordered free of charge.