Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.
Social networking to connect people who want to change the world
Slight changes in the way you word a message can make a big difference in its effectiveness
What should a charity do when it has more money than it needs to carry out its original mission?
How text messaging is being used for activism in India
A great summary from Resonance Partnership Blog of the concerns raised about a recent report from Jupiter Research and a list of questions to ask to determine whether research reports are valid
from the Journal of Medical Internet Research
Cause marketing in Zambia
Designing neighborhoods to prevent obesity
Great interview about marketing to youth
Case study on an online campaign to support awareness of AIDS. "Live with It" is the first and only animated serial drama about living with HIV.
Anti-human trafficking site directed toward World Cup fans who visit prostitutes
It's participatory, viral and cause marketing all rolled up into one.
Great advice for how to approach both marketing and life.
Is it short attention spans? A desire to be fashionable with the cause of the day? Or just human nature to want to move on to something new?
MobileActive is a global network of organizations, technologists, organizers, and activists who are using mobile phones in their social change work.
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic
Participant Productions' Micki Krimmel will be appearing at the NetSquared Remote Conference on May 30 at 4:00 pm PDT
A virtual counselor is helping smokers kick the habit.
How nonprofits are using MySpace
Pete Blackshaw discusses the difference between word of mouth from our friends/family and from influentials we don't know personally
From Nancy Schwartz at Getting Attention
Using games to improve health outcomes
Business Week article about social networking sites
an introduction to the whats, wheres and whys of wikis
One third of users forward healthcare and medical information. Includes profile of typical email forwarder.
Requires free registration for full text
Useful tips on using SMS in a campaign
Proctor & Gamble is doing social marketing with PSI and blogging about it
Using Google Trends to identify patterns in the conversation about your product
BlogAd's 2006 blog reader survey results
Free graphics and multimedia you can use from the CDC. Includes links to other government agency image libraries.
New central site for ODPHP reports and data related to health communication
A $100,000 package of in-kind communications services to create and launch a breakthrough cause marketing campaign for a visionary nonprofit and its corporate partner. Applications due 7/31/06.
Includes detailed guidelines for the editorial requirements of the top 100 U.S. newspapers
Putting a human face on your issue for the media - from the Communications Consortium
Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation
A searchable collection of audience research conducted or sponsored by HHS agencies.
A guide for nonprofits from the W.K. Kellogg Foundation
Case studies, bibliography and other resources from Goodwill Communications
Guide to Planning and Evaluating Health Information Outreach from the National Network of Libraries of Medicine
6 month graduate student internships in health communications/social marketing. Application deadlines are 3/15 and 9/15 each year.
article from American Journal of Health Studies
CDCynergy is a multimedia CD-ROM tutorial and planning guide for applying social marketing systematically to public health programs developed by the Turning Point Social Marketing National Excellence Collaborative
Case study of the Swiss "Stop AIDS" campaign
