Get the message? - Los Angeles Times

[http://www.latimes.com/features/health/la-he-behavior2jan02,0,4698108.story?coll=la-home-health] - 2006-01-25 03:43:41 - public:weinreich

advertising, obesity, sample_campaigns, social_marketing - 4 | id:79572 -

Australasian Nonprofit and Social Marketing Conference

[http://www.newcastle.edu.au/school/nbs/conferences/ansmc/] - 2006-01-24 16:53:09 - public:weinreich

conference, international - 2 | id:79573 -

Newcastle Business School / Faculty of Business and Law / The University of Newcastle, Australia

Studies in Social Marketing

[http://www.londonmet.ac.uk/index.cfm?2F289C4D-E227-F22A-7DEF-562DBE62924E] - 2006-01-23 21:40:50 - public:weinreich

academia, social_marketing - 2 | id:79574 -

special interest group at London Metropolitan University

.: Ad Honorem :.

[http://www.ad-honorem.net/EN/index.php] - 2006-01-23 08:18:38 - public:weinreich

advertising, international, nonprofit - 3 | id:79575 -

Advertising for Nonprofit Organizations (from Argentina)

The Ad Council

[http://www.adcouncil.org/] - 2006-01-23 08:16:00 - public:weinreich

advertising, nonprofit, organization, PSA, sample_campaigns, social_marketing - 6 | id:79576 -

Leading producer of PSAs since 1942

The Values and Lifestyles (VALS) Program

[http://www.sric-bi.com/VALS/] - 2006-01-23 08:14:47 - public:weinreich

quantitative, research, strategy, target_audience - 4 | id:79577 -

SRI offers an interesting model for segmenting your audience based on their attitudes and values.

Publications on Technical Assistance Bulletins (TABs)

[http://store.health.org/catalog/results.aspx?h=publications&topic=101] - 2006-01-23 08:13:20 - public:weinreich

entertainment_education, focus_groups, media, research, target_audience, youth - 6 | id:79578 -

Fact sheets about various aspects of developing communications materials, some available online and others can be ordered free of charge.

Communications and Social Marketing

[http://p2001.health.org/THEORY/communications.htm] - 2006-01-23 08:10:26 - public:weinreich

health_communication, how_to, social_marketing_intro, theory, tutorial - 5 | id:79579 -

theory paper from CSAP

Mindfull of Media: Taking It In, Sorting It Out, Giving It Back

[http://p2001.health.org/comm01/comm1ttl.htm] - 2006-01-23 08:07:07 - public:weinreich

media, substance_abuse, training, youth - 4 | id:79580 -

media literacy training for youth from CSAP

Media Relations

[http://p2001.health.org/comm03/comm3ttl.htm] - 2006-01-23 08:05:47 - public:weinreich

media, substance_abuse, training - 3 | id:79581 -

online training course from CSAP

Applying Health Communications and Social Marketing to Alcohol, Tobacco, and Other Drug Problem Prevention

[http://p2001.health.org/comm2/comm2ttl.htm] - 2006-01-23 08:01:22 - public:weinreich

health_communication, how_to, social_marketing, substance_abuse, training - 5 | id:79582 -

CSAP online training course

Marketing's Potential for Traffic Safety: Under or Over Stated?

[http://www.druglibrary.org/schaffer/Misc/driving/s19p2.htm] - 2006-01-23 08:00:01 - public:weinreich

social_marketing, strategy - 2 | id:79583 -

article by Barry J. Elliott with social marketing implications

The Values and Benefits of Parks and Recreation

[http://www.lin.ca/resource/html/benfits.htm] - 2006-01-23 07:59:04 - public:weinreich

environment, sample_campaigns, strategy - 3 | id:79584 -

example of a social marketing strategy

Fostering Sustainable Behavior

[http://www.cbsm.com/] - 2006-01-23 07:57:37 - public:weinreich

behavior_change, environment, research, sample_campaigns, social_marketing - 5 | id:79585 -

Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.

Are social marketing partnerships a new imperative?

[http://www.charityvillage.com/cv/research/rpart2.html] - 2006-01-23 07:52:16 - public:weinreich

partnerships, social_marketing - 2 | id:79586 -

CharityVillage® Research

Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems

[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - 2006-01-23 07:51:17 - public:weinreich

academia, behavior_change, campaign_effects, research, sample_campaigns, social_norms, strategy, substance_abuse - 8 | id:79587 -

Higher Education Center for Prevention of Alcohol and Other Drugs

Demographic Market Research/Social Marketing in Prevention (pdf)

[http://www.drugs.indiana.edu/publs/newsline/pdfs/v11n4.pdf] - 2006-01-23 07:46:38 - public:weinreich

filetype:pdf, media:document, quantitative, research, substance_abuse, technology - 6 | id:79588 -

Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.

What Is Social Marketing?

[http://www.psi.org/sites/default/files/publication_files/what_is_sm.html] - 2006-01-23 07:42:08 - public:weinreich

international, social_marketing_intro - 2 | id:79589 -

Intro to social marketing from PSI

www.digitalwkshop.com - A Site for Social Marketing

[http://www.digitalwkshop.com/social_marketing.htm] - 2006-01-23 07:40:51 - public:weinreich

behavior_change, social_marketing, strategy, top_ten - 4 | id:79590 -

out of the box thinking from Bob Belinoff

"Best of Breed" (pdf)

[http://www.ssireview.com/pdf/2004SP_feature_kotler.pdf] - 2006-01-23 07:39:29 - public:weinreich

cause_marketing, filetype:pdf, media:document, social_marketing - 4 | id:79591 -

Excellent article by Philip Kotler and Nancy Lee in the Stanford Social Innovation Review on corporate social marketing.

Social Marketing Quarterly

[http://www.socialmarketingquarterly.com/] - 2006-01-23 07:30:45 - public:weinreich

academia, publication, research, sample_campaigns, social_marketing, top_ten - 6 | id:79592 -

journal from Taylor & Francis

social marketing institute: advancing the science and practice of social marketing

[http://www.social-marketing.org/] - 2006-01-23 07:29:22 - public:weinreich

professional_resource, research, sample_campaigns, social_marketing, social_marketing_intro, top_ten - 6 | id:79593 -

now defunct but has many useful resources

The Social Marketing Concept

[http://www.novartisfoundation.com/en/projects/access_health/leprosy/social_marketing/social_marketing.htm] - 2006-01-23 07:28:14 - public:weinreich

international, social_marketing_intro - 2 | id:79594 -

Novartis Foundation for Sustainable Development

Social Marketing

[http://www.hc-sc.gc.ca/ahc-asc/activit/marketsoc/index_e.html] - 2006-01-23 07:27:05 - public:weinreich

sample_campaigns, social_marketing, social_marketing_intro, strategy, top_ten, tutorial - 6 | id:79595 -

Health Canada's excellent website

Presentation Zen: Where can you find good images?

[http://presentationzen.blogs.com/presentationzen/2006/01/where_can_you_f.html] - 2006-01-19 08:28:52 - public:weinreich

graphic_design - 1 | id:79596 -

list of no-cost or low-cost sources of graphics

Montana Summer Institute For Social Norms Practitioners

[http://institute.mostofus.org/] - 2006-01-19 08:28:01 - public:weinreich

conference, social_norms - 2 | id:79597 -

run by MOST of Us

Social Marketing & Social Issues

[http://www.biz.colostate.edu/socialissues/socialhome.htm] - 2006-01-19 08:26:06 - public:weinreich

academia, research - 2 | id:79598 -

center at Colorado State University

NSMS: Welcome to the National Social Marketing Strategy Website

[http://www.nsms.org.uk/public/default.aspx] - 2006-01-19 08:24:53 - public:weinreich

social_marketing_intro, strategy - 2 | id:79599 -

social marketing agency in England

Canadian Social Marketing Association / association canadienne du marketing social

[http://www.csma.ca/] - 2006-01-19 08:24:11 - public:weinreich

professional_resource - 1 | id:79600 -

Do Nonprofits Have Value?

[http://www.brandchannel.com/features_effect.asp?pf_id=110] - 2006-01-19 08:23:37 - public:weinreich

branding, nonprofit - 2 | id:79601 -

Brandchannel.com - value of nonprofit brands

Exchange

[http://healthcomms.org/] - 2006-01-19 08:21:55 - public:weinreich

health_communication, international - 2 | id:79602 -

A NETWORKING AND LEARNING PROGRAMME ON HEALTH COMMUNICATION FOR DEVELOPMENT

Warning: Some Health Ads May Be Dangerous to Your Health

[http://www.washingtonpost.com/wp-dyn/content/article/2005/11/04/AR2005110402264.html] - 2006-01-19 08:20:49 - public:weinreich

campaign_effects - 1 | id:79603 -

Washington Post article

Know Your Audience: A Practical Guide to Media Research

[http://www.audiencedialogue.org/kya.html] - 2006-01-19 08:20:00 - public:weinreich

how_to, media, research, target_audience - 4 | id:79604 -

from Audience Dialogue

Captology - Stanford Persuasive Technology Lab

[http://captology.stanford.edu/] - 2006-01-19 08:19:01 - public:weinreich

behavior_change, research, technology - 3 | id:79605 -

Insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.

The Power of Social Networks (and Blogs) to Stimulate Social Change

[http://blog.cymfony.com/2005/08/the_power_of_so.html] - 2006-01-19 08:16:51 - public:weinreich

blogging, social_network - 2 | id:79606 -

Cymfony's Marketing Insight

Professional Certificate in Public Sector and Non Profit Marketing

[http://www.carleton.ca/ppd/indepth/cpsm.htm] - 2006-01-19 08:15:46 - public:weinreich

academia, training - 2 | id:79607 -

Carleton University

Applying the Social Marketing Model

[http://www.talkingquality.gov/docs/section4/4_1.htm] - 2006-01-19 08:14:48 - public:weinreich

social_marketing_intro, strategy - 2 | id:79608 -

from TalkingQuality.gov

Marketing Glossary, Terms & Definitions from OnPoint Marketing

[http://www.onpoint-marketing.com/marketing-glossary.htm] - 2006-01-19 08:13:58 - public:weinreich

marketing - 1 | id:79609 -

Tools for research and evaluation

[http://www.audiencedialogue.org/tools.html] - 2006-01-19 08:13:27 - public:weinreich

evaluation, research - 2 | id:79610 -

from Audience Dialogue

The Freechild Project

[http://freechild.org/] - 2006-01-19 08:10:14 - public:weinreich

youth - 1 | id:79611 -

connects young people to create social change

Social marketing - Wikipedia, the free encyclopedia

[http://en.wikipedia.org/wiki/Social_marketing] - 2006-01-19 08:09:32 - public:weinreich

social_marketing_intro, top_ten - 2 | id:79612 -

Social Marketing 2005 Presentations

[http://www.cme.hsc.usf.edu/coph/smph/presentations.html] - 2006-01-19 08:06:59 - public:weinreich

conference - 1 | id:79613 -

Social Marketing in Public Health Conference

[http://www.cme.hsc.usf.edu/coph/smph/index.html] - 2006-01-19 08:06:41 - public:weinreich

academia, conference, professional_resource, social_marketing_intro, top_ten, training - 6 | id:79614 -

annual conference and field school in Clearwater Beach, Florida run by University of South Florida

The Seven Doors Social Marketing Approach

[http://media.socialchange.net.au/strategy/] - 2006-01-19 08:05:27 - public:weinreich

strategy - 1 | id:79615 -

from Social Change Media

Sound Partners - Toolkit

[http://www.soundpartners.org/topics1983/topics_docs.htm?attrib_id=10809] - 2006-01-19 08:03:23 - public:weinreich

how_to - 1 | id:79616 -

social marketing tips and articles from Benton Foundation

Copywriting Tutorial

[http://www.adcopywriting.com/Tutorials_List.htm] - 2006-01-19 07:57:36 - public:weinreich

how_to, online_marketing - 2 | id:79617 -

tutorial on copywriting for the web

The Livingston Group: Articles

[http://www.tlgonline.com/art/] - 2006-01-19 07:53:39 - public:weinreich

focus_groups, qualitative, research - 3 | id:79618 -

helpful tips on conducting focus groups

CCP: Field Guides

[http://www.jhuccp.org/pubs/fg/] - 2006-01-19 07:52:54 - public:weinreich

health_communication, how_to - 2 | id:79619 -

* How To Select and Work with an Advertising Agency [1996]— ( PDF ) * How To Design and Produce a Radio Serial Drama for Social Development: A Program Manager’s Guide [1998]— ( PDF ) * Designing a Health Communication Strategy [2

A Field Guide to Designing a Health Communication Strategy

[http://www.jhuccp.org/pubs/fg/02/index.shtml] - 2006-01-19 07:49:05 - public:weinreich

health_communication, how_to, strategy - 3 | id:79620 -

from Johns Hopkins University Center for Communication Programs

How To Mobilize Communities For Health and Social Change

[http://www.hcpartnership.org/Publications/Field_Guides/Mobilize/htmlDocs/cac.htm] - 2006-01-19 07:47:51 - public:weinreich

health_communication, how_to, strategy - 3 | id:79621 -

from Health Communication Partnership

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