INSIGHT PAPER How Interventions Can Generate Green Behaviour: Nudging for Good
In this presentation Liz Barnes, Vice Chair of the CIM Charity and Social Marketing Group, will discuss which tactics we should be worried about, which techniques might be considered unethical and ways we can influence and persuade with integrity.
Here’s an informal list of 20 Heuristics from Weinshenck and Barker in 2000. Jakob Neilsen identified 10 principles for user interface design in 1990. Gerhardt-Powals identified 10 principles of cognitive engineering in 1996. The point is that there is substantial agreement and overlap – and most of it makes sense on the face of it.
Amy Jo Kim interviews Casey Means, cofounder of Levels
Subtitle: Case Studies for Theory and Practice Author: Lauren B. Frank, Ed. Paul Falzone, Ed.
Getting to a “center with no sides” state is great. This is where my coachee was trying to get her team to - thinking of solutions to their central, big hairy goal. But it doesn’t come for free...you have to build up to that conversation. First she had to get them to locate themselves as *in* vs outside the circle of the question. Once they were aligned with the goals...that’s where the magic of the third conversation comes in. Leading powerful, transformational change requires the ability to facilitate three essential conversations, to answer three key questions: What is in and what is out? Ie, what are we talking about and what are we not going to talk about? Who is in and who’s out? Are we all in? What is our center with no sides? Ie, what is the most central question we are hoping to solve together? How can we dance on the edge of possibility? Once we know what we are talking about, and our most central question, how can we look past what’s possible to solve this challenge?
There were some significant differences between BCTs reported in implementation and de-implementation interventions suggesting that researchers may have implicit theories about different BCTs required for de-implementation and implementation. These findings do not imply that the BCTs identified as targeting implementation or de-implementation are effective, rather simply that they were more frequently used. These findings require replication for a wider range of clinical behaviours. The continued accumulation of additional knowledge and evidence into whether implementation and de-implementation is different will serve to better inform researchers and, subsequently, improve methods for intervention design.
Costing is the process of data collection and analysis for estimating the cost of a health intervention. High-quality cost data on SBC are critical not only for developing budgets, planning, and assessing program proposals, but can also feed into advocacy, program prioritization, and agenda setting. To better serve these data needs, these guidelines aim to increase the quantity and quality of SBC costing information. By encouraging cost analysts to use a standardized approach based on widely accepted methodological principles, we expect the SBC Costing Guidelines to result in well-designed studies that measure cost at the outset, to allow assessment of cost-effectiveness and benefit-cost ratios1 for SBC programming. Such analyses could also potentially help advocates for SBC to better make the case for greater investment in SBC programming.2 These guidelines lay out a consistent set of methodological principles that reflect best practice and that can underpin any SBC costing effort.
excellent collection of how-to content
Psychological reactance theory (PRT; Brehm, 1966) posits that when something threatens or eliminates people’s freedom of behavior, they experience psychological reactance, a motivational state that drives freedom restoration. Complementing recent, discipline-specific reviews (e.g., Quick, Shen, & Dillard, 2013; Steindl, Jonas, Sittenthaler, Traut-Mattausch, & Greenberg, 2015), the current analysis integrates PRT research across fields in which it has flourished: social psychology and clinical psychology, as well as communication research.
VARK refers to “Visual, Auditory, (W)ritten and Kinesthetic learning types. Although the theory is contested, it’s still a good shorthand for engagement. While you can’t really diagnose and customize for a specific learning style, adults usually claim to excel in one over the other. I like to make sure I move around the VARK circle early and often. When I work with leaders on developing their facilitation approach I like to get them to think about what other types of variety they might use to engage people. Any one of these modes of engagement can get boring if overused! The code word is variety! Spectrums to create variety across include: Visual: I love to get people to sketch their ideas on paper…it’s a cheat, because it also uses written communications and is highly kinesthetic. It’s a 3-for-1 Auditory: Clear instructions, judicious use of music (one facilitator invited folks to play their own music during a silent, muted brainstorm. Written communications: Anchoring the conversation in written text, either in slides, in chat or in a shared document can create engagement if not overused. Kinesthetic modes: Like stretching, or using objects in their space. Conversational Size, Interpersonal to Intrapersonal: ie, making time for small and large conversations, including time for individuals to think. Tempo or Cadence: making time for short, focused bursts and more slowed down conversations. Control or Power: Making space for structured work as well as creating space for unstructured, decontrolled or decentralized conversations. Patterns: I am a huge fan of breakouts and “think-pair-share” but even that can get boring if over-used. Leveraging a greater variety of group conversational patterns, like round-robin, popcorn-style share outs or fishbowl conversations.
The most common tool, methods, processes, and deliverables that designers use throughout the digital product design process.
The most common question I get on responsible design: ‘How do I actually embed ethical considerations into our innovation process?’ (They don’t actually phrase it like that, but you know… trying to be concise.) Although I don’t love cramming a multifaceted field like ethics into a linear diagram, it’s helpful to show a simple process map. So here’s my attempt.
Artefact is proud to introduce The Tarot Cards of Tech: a tool to inspire important conversations around the true impact of technology and the products we design. The Tarot Cards of Tech encourage creators to think about the outcomes technology can create, from unintended consequences to opportunities for positive change. The cards are our way of helping you gaze into the future to determine how to make your product the best it can be.
TL;DR: A framework for having hard conversations with stakeholders and teams. Especially useful where there’s disagreement on what you’re doing, why you’re doing it, prioritisation, and what success looks like. You should be able to get people using this in 10 minutes or less.
BehaviourWorks Australia and the Victorian Government Behavioural Insights Unit have developed an evidence-informed toolkit to help behavioural insights researchers and practitioners to start with scale up in mind, including how to: Learn about scale up, its challenges, and useful frameworks. Identify which behaviour to target with an intervention. Assess the feasibility of different intervention ideas. Select a scalable behaviour change intervention. Design or adapt an intervention for testing and scale up. Test scale up assumptions about your intervention in a pilot or trial. This website provides videos and tutorials on how to use the toolkit, and extra resources to help achieve behavioural impact at scale. All content will be iterated upon; we welcome feedback and the opportunity to develop better tools.
